The European distilled spirits market is estimated to grow at a CAGR of 2.9% during the forecast period. The European distilled spirits industry valued at $98.0 billion in 2018 and is estimated to reach $118.6 billion in 2025. The adoption of distilled spirits is being significantly driven by the rising purchasing power of consumers and increasing demand for beverages with natural flavors. The spirits sector is led by millennials and the young-age population who demand innovative and higher-end products. Therefore, the companies are adding natural flavors to improve the quality of the flavor of alcoholic drinks. The increasing availability of distilled spirits with innovative natural flavors is leading to a significant range of options for consumers that allows consumers to opt for the alcoholic beverage of their choice.

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As per FoodDrinkEurope, in 2017, the European Union countries exported drinks (including spirit, wine, beer, mineral water & soft drinks) of worth more than $34 billion, out of which around $12 billion comprises of spirits, $3.8 billion comprises of wine and $12.6 billion of beer with a growth of 5%, 12%, and -2% respectively YoY. Total imports related to drinks were near to $6.6 billion mostly comprises of wine and spirits. Wine import rate has been reduced by 1% YoY in 2017. 

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The presence of several distilled spirit manufacturers includes Remy Cointreau SA, Pernod-Ricard SA, Brown-Forman Corp., Diageo plc, Marie Brizard Wine & Spirits, Lapostolle SA, Constellation Brands Inc., and Berentzen-Gruppe AG among others is further anticipated to make a significant contribution to the growth of the European distilled spirit market. These major market players are constantly focusing on new product launches and widening their product lines to remain competitive in the market. For instance, in April 2018, Ciroc had launched coffee-infused Skyy vodka and a watermelon-flavored vodka to expand the company’s product line.

Market Segmentation

European Distilled Spirits Market by Type

• Whiskey
• Vodka
• Rum
• Gin
• Tequila
• Brandy
• Others

European Distilled Spirits Market by Distribution Channel

• Online
• Offline

Regional Analysis 

• UK
• Germany
• Spain
• Italy
• France
• Rest of Europe

Company Profiles

• Anheuser-Busch InBev
• Carlsberg Breweries A/S
• Constellation Brands Inc.
• Diageo PLC
• Heineken Holding N.V.
• Kirin Holdings Co. Ltd.
• Molson Coors Brewing Co.
• Pernod Ricard S.A.
• SABMiller PLC
• The Boston Beer Company, Inc.

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