Electric handheld blood pressure (BP) devices have several advantages over conventional blood pressure measuring devices such as ease of use, quick results, easy to interpret and portability. Because of these advantages, conventional BP devices are greatly being replaced by modern automated BP measuring devices. These portable digital BP devices have enabled patients to monitor their blood pressure at regular interval of time at their home. Digital screens of these devices make reading results easier than reading values on conventional devices. They also do not require stethoscope, trained staff for measuring BP and also give results in matter of seconds. Some of the commercially available electronic handheld BP devices are Connex ProBP 3400 by Welch Allyn, Inc., and DIAGNOSTIX 703 SERIES by American Diagnostic Corp.

The Electric Handheld BP Devices Market is growing worldwide under the impact of increasing incidences of chronic diseases that require routine blood pressure monitoring, consumer awareness and advancements in technology leading to miniaturization of BP devices. WHO suggests that nearly 1 billion people were associated with uncontrolled hypertension worldwide in the year 2008.

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Easy handling of devices is also one of the major factors propelling consumers to purchase these devices in order to manage their hypertension effectively. Geographically, North America represents the largest market due to large number of elderly population seeking BP monitoring at regular interval of time and high level of awareness among consumers. North America is followed by Europe and Asia-Pacific where the market is witnessing substantial growth in India and China due to continuous improvement in healthcare facilities and high prevalence of diabetes and cardiovascular diseases. In Latin America the market is experiencing tremendous growth due to emerging economies of Mexico and Brazil.

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Some of the prominent players operating in the market for electronic handheld devices comprise Philips Healthcare, Omron Healthcare Co., Ltd., Welch Allyn, American Diagnostic Corp, Braun GmbH, Medisana AG, Mabis Healthcare, Inc., Microlife, A&D Medical and A & D Medical.