A digital signage can come across as a standalone device or a part of network containing hundreds or thousands of digital signs. It could be centrally managed or have a one-by-one management. Whatever the type of digital signage is, the core components that form a digital signage system include: a display, content management software, content and network.

Display types such as LCD, plasma and other varieties of flat panel screens, increasingly with touch screen and mobile device interactivity capabilities are commonly used for digital signage systems. Content in digital signage systems is managed with the help of sophisticated digital media players that are capable of managing video graphics, web feeds, images, text and other forms of content. For sourcing real-life data into digital signs or having a central control over the content being displayed, a wired or wireless network such as WAN or LAN is required. The increased preference to digital advertisement modes has led to a vast rise in uptake of digital signages in the past few years and the trend is likely to remain strong in the next few years as well.

According to the report, the global digital signage market will embark upon a promising growth path in the near future, expanding at a lucrative 10% CAGR from 2017 and 2022, rising to a revenue valuation of US$34.67 bn by 2022.

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Benefits of the digital signage technologies such as effective management of their design collaterals and advertising creative content. The attractive graphical interface of advertisement on digital and web media are fuelling adoption of digital signage. Thanks to these benefits of digital signage, adoption of these devices and technology in education, corporate, banking, entertainment, transportation, and retail stores is increasing. This is a key factor in fuelling the growth of the global digital signage market.

Additionally, an easy content update on digital signage and a reduction in wait time due to the usage of the internet are another factor propelling growth of the global digital signage market.

The digital signage has reduced operational cost of retail and transportation industry through use of digital advertisements rather than printing one. Media players, displays, and network software are some of the services offered by the digital signage.

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Growing demand for these services is augmenting the growth of the global digital signage market. Furthermore, high-quality content offered is increasing investments which are fuelling its adoption across numerous verticals.