Detailed Study of Chewing Gum Market by Research Cosmos
Chewing Gum Market Size and Growth Rate:
As per the latest reports published by Research Cosmos, Chewing Gum Market was valued at USD 20.4 billion in 2017 and projected to reach USD 24.2 billion by 2022 growing at a CAGR of 2.7% during the forecast period 2017 to 2022.
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Chewing Gum Market Growth Drivers and Opportunities:
The younger generation is the biggest consumer of candy. Attractive packaging is also an important driving force in the chewing gum market. It is expected that a high proportion of young people in the Asia-Pacific region will stimulate chewing gum consumption over the next six years. The child population would also increase chewing gum consumption in this region. The developed regions retain a dominant position in the chewing gum market, thanks to the advantages for oral health. Chewing gum is still a nascent category in most countries, while it is growing much faster. The growing concern over tooth decay, due to sugar content, has forced manufacturers to launch a sugar-free product line to boost sales. The consumption of chewing gum has decreased, while the sugar-free category is increasing. Chewing gums, such as Hershey Ice and Doublemint Wrigley Mints, performed well on the market.
The growing demand for individual packaging and product innovation in a single format are potential opportunities in the chewing gum market that drive sales. The pattern of chewing gum consumption is mainly due to impulse buying, which offers an opportunity for product packaging.
Geographical Analysis of Chewing Gum Market:
The United States is the market leader in terms of consumption. The innovation of manufacturers by introducing a number of flavors, as well as different sizes and shapes in the gums, is attracting more and more consumers. The younger generation of this regions are increasing the demand for chewing gums, which is an important driving force in the regional gum market. It is expected that a high proportion of young people in the Asia-Pacific region will stimulate chewing gum consumption over the next six years.
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Key Market Players of Chewing Gum Market:
Some of the key players in the global chewing market are Haribo GmbH & Co. Kg, The Hershey Company, The Wm. Wrigley Jr, Company et ZED Candy, entre autres, Mondeléz International Inc., Kraft Foods Inc., Perfetti Van Melle, Mars Incorporated, Ferndale Confectionery Pty Ltd.
Chewing Gum Market Segmentation:
By Product:
- Bubble Gum
- Sugar Free Gum
- Ball Gum
By Region:
- North America
- South America
- Europe
- Asia Pacific
- Middle East and Africa
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