A new research study of Fact.MR envisages the global market for consumer wet wipes to depict an average 4.9% value CAGR between the period 2017 and 2026. More than 394,000 thousand units of consumer wet wipes are pegged to be sold across the globe by 2026-end.

Consumer wet wipes are skincare products developed for maintaining health of the skin, and comprise properties such as acne prevention, ultraviolet protection, anti-aging, anti-inflammatory, and skin smoothing. A wide range of plant-derived, synthetic oil, and water solution-based wipes are marketed and sold across the globe.

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Europe to Dominate Global Consumer Wet Wipes Market

In terms of value, Europe will continue to dominate the global consumer wet wipes market on the back of improving economic vigour and higher consumer spending on personal care products in the region. This has further created demand for more task-specific, higher value wet wipes in Europe. In addition, the market in Europe is likely to witness introduction of innovative wet wipes in the near future.

Among various technologies utilized for the production of consumer wet wipes, spunlace will remain preferred over others on the back of its benefits including provision of high strength and soft texture, along with good absorbency and durability. Spunlace technology is primarily utilized for manufacturing drapes, household wipes, facial wipes, and baby wipes, which seek immense adoption worldwide. Spunlace technology will continue to account for the lion’s share of the market, in terms of value.

Vendors of cosmetic wipes are increasingly focusing on product enhancements in accordance with stringent government regulations and standards for ensuring safety of utilization. In addition, the market vendors are also concentrating on launching specialized and innovative cosmetic wipes for different skin types. Cosmetic wipes will therefore remain dominant among products in the global consumer wet wipes market.

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Modern trade will remain the most lucrative sales channel for consumer wet wipes, trailed by online stores and departmental stores. Consumer wet wipes sales are projected to exhibit the fastest expansion in modern trade through 2026.

Competition Tracking

The competitive environment of the global consumer wet wipes market is intense, with vendors adopting many competitive strategies that include research & development, mergers & acquisitions, and product innovation. The market vendors are also making investments in potential untapped markets in a bid to expand their businesses. In addition, soaring product visibility on social media and digital platforms, along with product portfolio expansion will further assist vendors in gaining a competitive edge in the market. Fact.MR’s report identifies key players fuelling the market growth, which include Johnson & Johnson, Kimberly-Clark, Unicharm, Hengan, Pigeon Corporation, Burt's Bees, Farlin Infant Product Corporation, TLC International, Nice-Pak Products, Inc., and Excelcare Products.

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Table of Contents Covered in this report are:

1. Global Economic Outlook
1.1 Global Consumer Goods Market Outlook

2. Global Consumer Wipes Market - Executive Summary
2.1 Global Consumer Wet Wipes Market Opportunity Analysis
2.2. Global Consumer Wet Wipes Market Mega Trends

3. Global Consumer Wipes Market Overview
3.1. Introduction
3.1.1. Global Consumer Wipes Market Taxonomy
3.1.2. Global Consumer Wipes Market Definition
3.2. Global Consumer Wipes Market Size (US$ Mn) and Volume (‘000 Units) and Forecast, 2012-2026
3.2.1. Global Consumer Wipes Market Y-o-Y Growth
3.3. Global Consumer Wipes Market Dynamics
3.4. Global Wipes Market Outlook
3.5. Macro-Economic Factors
3.6. Supply Chain
3.7. Cost Structure
3.8. Porter’s Analysis
3.9. PESTLE Analysis
3.10. Region wise Market Positioning Assessment
3.11. Forecast Factors
3.12. Forecast Scenario
3.13. Competition Structure Dashboard
3.14. Investment Feasibility Matrix
3.15. Regional Brand Analysis
3.16. Consumer Sentimental Analysis
3.17. Product Innovations
3.18. Regional List Of Active participants
3.19. Region Wise list of key retailers
3.20. Key Participants Market Presence (Intensity Map) By Region

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4. Global Consumer Wipes Market Supply Demand Analysis 
4.1. Number of Manufacturers by Region
4.2. Exporter Concentration by Region
4.3. Importer Concentration by Region

5. Pricing Point Analysis
5.1. Price Point Assessment by Region
5.2. Price Point Assessment by Product Type
5.3. Price Forecast till 2026

6. Global Consumer Wipes Market Analysis and Forecast 2012-2026 
6.1. Global Consumer Wipes Market Size and Forecast By Product Type, 2012-2026
6.1.1. Cosmetic Wipes Market Size and Forecast, 2012-2026
6.1.1.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
6.1.1.2. Market Share Comparison, By Region
6.1.1.3. Y-o-Y growth Comparison, By Region
6.1.2. Baby Wipes Market Size and Forecast, 2012-2026
6.1.2.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
6.1.2.2. Market Share Comparison, By Region
6.1.2.3. Y-o-Y growth Comparison, By Region
6.1.3. Intimate Wipes Market Size and Forecast, 2012-2026
6.1.3.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
6.1.3.2. Market Share Comparison, By Region
6.1.3.3. Y-o-Y growth Comparison, By Region
6.1.4. Household Wipes Market Size and Forecast, 2012-2026
6.1.4.1. Revenue (US$ Mn) and Volume (‘000 Units) Comparison, By Region
6.1.4.2. Market Share Comparison, By Region
6.1.4.3. Y-o-Y growth Comparison, By Region

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