Increasing demand of connected healthcare systems is also an important trend in the global market. Connected healthcare systems are likely to collect real time data and information which helps in assisting clinicians in delivering better care and empower people to make better choices.

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It helps in reducing medical errors and enhances medical administration efficiency. Adopting cognitive systems in healthcare is likely to help physicians to find connections and correlations and identifying new patterns and insights to quicken treatments, discoveries and insights.

Increasing demand of artificial intelligence is a key trend in the market. Demand for artificial intelligence is increasing significantly with the advancement in technologies, and it is an important trend in the cognitive systems, content analytics, and discovery software market.

Artificial intelligence is witnessing market growth due to the rise in large and complicated data sets. The biggest revolution is machine learning, where instead of providing linear instructions to a computer, considerable amount of data is supplied and let the computer learn and interpret on their own.

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Increasing use of competitive intelligence and advanced analytics escalating data driven decision making is one of the key driving factors in the cognitive systems, content analytics and discovery software market globally. It is very difficult to access and keep track of each and every individual data due to the rise of big data.

Therefore, it is necessary to implement competitive intelligence and advanced analytics tools that are likely to help gather, examine, and distribute intelligence of products, competitors, and customers, and also help discover deeper insights, generate recommendations, and make predictions. These tools help identify potential opportunities and risks beforehand. Advanced analytics techniques comprise data mining, text mining, pattern matching, graph analysis, and neural networks.