Cellulose gum (Sodium carboxymethyl cellulose or CMC) is a thickening agent that is utilized in all kinds of modern food products starting from breads to dairy products. Cellulose gum is divided into food grade and industrial grade. Industrial grade is further divided into semi purified cellulose gum and technical grade cellulose gum. Cellulose gum is found to add volume and texture to food products. The Food and Drug Administration has permitted the use of cellulose gum in foods since around fifty years. Cellulose gum generally comes from the cell walls of cotton seeds and wood pulp and makes foods creamier and increases the thickness of the food while also ensuring that it is of low fat content. Rising health consciousness, changing lifestyles, and inclination toward consuming low fat food is expected to drive the cellulose gum market during the forecast period. Cellulose gum is found to be versatile as it is not only used in food items but also in household products, pharmaceuticals and tooth paste, diet pills, detergents, sizing in textiles, and in many other paper products.

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In terms of geography, the cellulose gum market is segmented into Asia Pacific, North America, Europe, Middle East Africa, and Latin America. All these regions are showing remarkable growth in the cellulose gum market. Benefits of cellulose gum due to its stable performance especially in beverages and also its ability to improve the taste and enhance resistance to high temperatures is boosting the market of dairy blends products.  Rising applications of cellulose gum in different food products from breads to dairy products is boosting the cellulose gum market. However, beyond these benefits, there are restraints to this market like allergic reactions. Cellulose gum also has a misconception that it is a fiber rich food; but according to CSPI, cellulose gum does not have as much fiber as natural foods. Also, rising number of substitutes of cellulose gum is creating a restraint to the market. Opportunities which are seen in this market are the growing end use industries in emerging economies and the increasing use of CMC for floatation process in mining.

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