Rising breast implants consumers’ demand and its ever changing market

Breast implants are the medical devices, used in the post-mastectomy to improve the aesthetic appeal. Breast implants are made up of a silicone outer shell and a filler such as silicone gel or saline. Breast implantation can be done by reconstructive plastic surgery or surgical practice. In males, pectoral implants are used as a prosthesis for the aesthetic repair and reconstruction of the chest wall to correct the deformities and defects in the chest.

The breast implants treatment market is increasing at a significant rate due to increase in the female geriatric population, increasing numbers of breast cancer cases, and growing demand for cosmetic surgeries are some of the key factors boosting the growth of breast augmentation market. However, increased risk of developing serious complications including deflation, capsular contracture, infection, and breast and nipple sensitivity, and high costs of the implant procedures are the major factors hampering the growth of the global breast implants market.

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The global breast implants chronology market is categorized on the basis of-

1. Product type

• Silicone breast implants
• Structured saline breast implants
• Saline breast implants
• Gummy bear breast implants
• Round breast implants
• Smooth breast implants
• Textured breast implants

1. Treatment type

• Reconstructive surgery
• Cosmetic surgery

1. End-users

Hospitals, cosmetology clinics and ambulatory surgical centers.

And lastly on the basis of geographical regions division, the global breast implants market five major regions- North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America dominates the breast augmentation market due to increase in the number of breast cancer patients, increased number of geriatric female population and increase in the women with a high preference for cosmetic surgery. Europe holds a significant share in global medical asthetics market owing to rise in the prevalence and incidence of breast cancer cases. Asia-Pacific is anticipated to be the fastest growing market owing to increasing disposable income, low-cost treatment in the field will help grow the breast implants chronology market.

Some of the key players in the breast augmentation market are Allergan (U.S.), GC. Aesthetics (Ireland), Groupe Seb (France), Johnson & Johnson Services Inc.,(U.S.), Sientra, Inc. (U.S.), Polytech Health & Aesthetics GmbH (Germany), Establishment Labs S.A. (Costa Rica), Shanghai Kangning Medical Supplies Ltd. (China), Guangzhou Wanhe Plastic Materials Co., Ltd. (China), Laboratoires Arion (France), and Hansbiomed Co. Ltd (Korea). In 2016, Allergan plc received approval from the U.S. (FDA) to market Natrelle Inspira Soft touch breast implants and in same year, Establishment labs received approval from the Korean Food & Drug Administration (KFDA) for Motiva Implants.

Global medical asthetics market is in growing stage with the innovation of novel implants into the breast implants market. Launching of new products, innovation of less invasive surgical procedures, and product approvals from various regulatory bodies such as U.S. FDA will further boost the breast implants chronology market. Moreover, acquisitions and mergers, collaborations, and key licensing agreements also bolster the global medical asthetics market growth. In 2015, Actavis plc has acquired of Allergan, Inc. to manufacture breast implants.

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