Big data can be defined as a large volume of data, both structured and unstructured, that cannot be stored directly in a database with proper processing. Big data analytics is the IT offerings which utilizes several data mining for example text mining and predictive modeling. They help telecom service providers to extract real-time activities and support decision making in business.

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Telecom firms store large amount of data consisting of customer details, in their databases. With the help of big data analytics, data can be first sorted, mined, processed and then stored systematically. This helps in improved customer services and bottom lines, along with intelligent network planning, customer experience, and decrease in customer churn. Resultantly, it provides assistance in upgrading the business models and optimizing the profit for telecom industry.

The global big data and analytics market in telecom industry is segmented into Asia Pacific, North America, Europe, and Rest of the world (RoW).Among these, North America region, particularly the US, is dominating and is likely to sustain its lead in coming years as well, with 80% of the investment from the mentioned reason. Moreover, owing to the increasing saturation of big data giants in the region, trailed by Asia Pacific and Europe are also investing in the market to a large extent.

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The competitive scenario of the big data and analytics market is seems to be occupied with some of the key players along with several new ones. The leading firms are consistently working on new technology, by investing heavily in research and development activities. They are also trying to make the offerings cost-effective.

Some of the key players in the big data and analytics market are Accenture, Informatica, Cisco Systems, and SAS Institut. Apart from these, Musigma, Teradata, EMC, and Salesforce are also some of the important names in the market.