Market Segments:

The global baby wipes market has been segmented based on material, type, distribution channel, and region.

By type the market is segmented into dry and wet.

By source the market is segmented into natural, blended, and synthetic.

The global baby wipes market has been classified on the basis of distribution channel into store-based and non-store-based.

Leading Manufacturers:

• P&G (US)
• Kimberly-Clark Corporation (US)
• Bodywise Limited (UK)
• The Aldo Group Inc. (US)
• S. C. Johnson & Son (US)
• D&G Laboratories Inc. (Canada)
• Irish Breeze UC (Ireland)
• Unicharm Corporation (Japan)
• Svenska Cellulosa Aktiebolaget SCA (publ)
• The Honest Company, Inc. (US)
• Seventh Generation, Inc. (US)

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Market Analysis:

Baby wipes are moist or dry cotton tissue or pads used for wiping sensitive skin of the infants. They are either bulked or individually wrapped in an airtight pouch or a dispensable box. These wipes are made with either synthetic cloth or natural material such as cotton. The baby wipes are either dipped and dried in a cleansing solution or packed with it along with natural or synthetic stabilizers.

Based on the type of material, the global baby wipes market includes natural, synthetic, and blended. The synthetic segment is expected to dominate the material segment during the forecast period as they are affordable and may require low production cost to the companies. However, with increasing awareness regarding harmful chemicals and keeping in mind the sensitive skin of the babies, the demand for natural and organic baby wipes is expected to increase in the coming year. Also, increasing disposable income in the developing regions would further help the market growth during the forecast period. Blended type of baby wipes which are made from partly natural and part artificial fibers are expected to surge with the highest growth rate due the factors of affordability and skin-friendliness.

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Regional Analysis:

Asia Pacific is expected to grow at the fastest CAGR during the forecast period. Increasing internet penetration leading to higher awareness of products and increasing urban population are some of the reasons for the market growth. China is expected to dominate the Asia Pacific market due to large population size with medium to high disposable income. Asia Pacific is expected to be the fastest growing market for baby wipes due to growing disposable income and improving health standards in the region. Also, increasing scare of sepsis and skin allergies to infants is expected to propel the market with the highest growth rate.

Europe is expected to witness moderate growth in the global baby wipes market during the forecast period. Higher living standard, more emphasis on hygiene is expected to propel the market in the forecast period.

The global baby wipes market in North America is expected to remain dominant throughout the forecast period. Presence of major market players and higher awareness of products and greater purchasing capacity in the region is expected to keep the market dominant during the forecast period. The North American market for baby wipes is expected to grow substantially during the assessment period as the demand for natural and organic baby wipes is increasing.

Rest of the World consist of regions namely, South America, Middle East, and Africa. The market of baby wipes is expected to grow at a considerable pace in the developing markets of Brazil, Argentina, UAE, Qatar, and South Africa mainly due to increasing disposable income and growing awareness of baby wipes products.

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