Air cushion is a packaging material made up of polyethylene and widely used for packaging of variety of products such as electronics, pharmaceuticals, automobile components and consumer products among others. It is a dual material tailor made solution for corrugated box and plastic film bag which filled with an air. It offers quick packaging and ensure high degree of protection of good from all surfaces. It is a light weight material and offers high flexibility to pack different products in the same format, and reduce the requirement of additional fitments and loose fit.

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It is economical and eliminates conventional bubble transportation, handling and storage cost. Air cushion does not lose its cushioning properties, this is mainly because the film allow air to transfer within cell providing excellent cushioning and protection. It is an ideal replacement for traditional bubble wrap, foam-in-place and paper packaging. It is referred as sustainable packaging solution, as it contain an additives accelerating biodegradation in environment. 

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Evolving consumer lifestyle and increasing per capita income is driving the demand for consumer products in developed as well as developing economies. Owing to value added applications of air cushion packaging from protection of goods to its safe distribution and transportation, it is expected to see new investments in its market, especially in developing countries. 

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Global air cushion packaging market is estimated to witness robust growth due rapid growth of the e-commerce industry. Established e-commerce companies use automated packaging machines to deploy air cushions as a void fill material, while small companies use air cushions as protective mailers as they are cheaper and light weight than rigid boxes.