Air care products are used to eliminate bad odor at indoor level. Various types of air care products are available in the market such as air fresheners, electric air fresheners, car air fresheners, gel air fresheners, candle air fresheners, and liquid air fresheners. Air care products provide an option to the user to get rid of bad odor and have a desired room fragrance.

Air care products are used to eliminate the bad odor and to keep the surrounding fresh. These products are available in various forms including sprays, oils, candles, blends, and others. Different fragrances in this product has given an opportunity to the consumers to choose with the desired fragrance according to their need. Air care product helps to keep the indoor environment clean and odor free.

The most distinguished market driver for the Global Air Care Products Market Growth is increasing pollution levels both in developed and developing economies. Primary indoor pollutants include smoke from cigarettes and firewood. The volatile organic compound releases from hair sprays, moth repellents, perfumes, and others also cause pollution. Other drivers escalating the global air care products market growth include rising disposable income, demand for air fresheners, innovations in the existing air care product line, new air care product launches, focus on research & development (R&D), rising health awareness, high demand for chemical-free air fresheners, and inclination towards natural air care products. However, some factors that hinder the global air care products market growth include the high price of air care products and demerits of inhaling chemicals released from the air fresheners.

This report includes a study of strategies used in the market, mergers, and acquisitions and multiple product launch by air care market players. It further includes product portfolios and developments of leading players, which includes

• Procter & Gamble Co.(U.S.)
• Reckitt Benckiser Group, Plc.(U.K.)
• C. Johnson & Son, Inc.(U.S.)
• Godrej Consumer Products Ltd.(India)
• Henkel AG & Company, KGaA (Germany)
• Church & Dwight Co., Inc.(Taiwan)
• Farcent Enterprise Co. Ltd.(Taiwan)

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The global air care products market segmentation encompasses distribution channels and product type. MRFRs research on the market analyzes many factors of the market in-depth.

Based on the distribution channel, this market is being segmented into store-based distribution and non-store-based distribution. The store-based distribution channel segment has been sub-segmented into convenience stores, supermarkets & hypermarkets, and others. Store-based distribution controls 92% of the global market, and during the forecast period, it has been estimated to grow at 2.51% CAGR.

Regarding product type, the market has been segmented into air freshener gels, air freshener sprays, candles, car air fresheners, electric air fresheners, and others. The spray air fresheners segment dominates the market, and the status quo is not expected to change during the forecast period. This segment is likely to grow 2.56% CAGR during the forecast period due to the growing demand for natural fragrances and the ease of using sprays.

The global air care market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these, Asia Pacific region is expected to lead the market over the forecast period. The market is projected to grow at a CAGR of 3.06% during the review period. This is attributed to the high usage of home and cars based air care products. Among the Asia Pacific countries, India is estimated to hold 19% share in the year 2017.