An online configurator or online planner is more than a „trendy“ program. This conveys your product in all its variety – online. Especially for stationary retailers and manufacturers, there is great potential to display one`s own product range online, but to sell it offline.

82% of internet users inform themselves in advance about products on the internet. Gängie product pictures, as you know them from the catalogue, are not the first choice. Product videos, zoom functions, 360-degree presentation of product function inspire the searchers. Combined with color, size and material selection, which are visualized in Realtime, the customer gets to know their product down to the smallest detail. Why should internet users not be able to access all information? Take the chance to get advice on the internet 24 hours a day, 7 days a week.

If the user has all the information from one source, he can be directed directly to the stationary retailer without any hurdles. The ECC Cologne has prepared an interesting study. Manufacturers in the furniture and furnishing industry are just missing out on this way to pick up their customers online. Even large brands such as Wellemöbel or Hülstra are not exploiting their full online potential. Customers hardly get the chance to „understand“ the product. The focus here is not on online sales, but rather on the possibility of providing information and advice online. Before the competition does.

After all, customers get to know the complete product range in advance. Colours, materials and sizes are configured online. Realtime visualizations offer incentives to buy and make the product „comprehensible“. At the end on the configuration, all information is available in PDF format and forwarded (e.g. by postcode) on the nearest stationary retailer.
The 3D configurator is therefore an information, consulting and sales tool between the online and offline offer.