The sports drink market is projected to witness moderate growth during the forecast period 2018-2023
The recent study on the sports drink market covers an in-depth analysis of the market on the basis of type, distribution channel, and geography. The report also covers the country level analysis within the regions as well. In addition, the report covers the key trends in the market along with drivers and restraints during the forecast period 2018-2023. According to the report titled “Sports Drink Market - Forecasts From 2018 To 2023”, the market is expected to surge at a decent annual growth rate witnessing moderate growth during the projected period. The report has segmented the sports drink market by type as hypotonic, isotonic, and hypertonic; by distribution channel as online and offline; and by geography as North America, South America, Europe, Middle East and Africa, and Asia Pacific. The sports drinks are popular among the group of individuals involved in rigorous physical activity. The demand for sports drink market is growing during the forecast period owing to the changing living conditions, growing adoption of gym activities, more buying capacity in addition to willingness to pay for health products. Furthermore, growing health awareness about the importance of healthy hydration provides an opportunity for the market to thrive during the forecast period and beyond.
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Growing health awareness regarding the importance of healthy hydration will drive the growth of the sports drink market during the forecast period and beyond.
During exercise or rigorous work out sessions, there is a loss of water in the form of sweat, therefore, hydration holds importance. Thus, there is a need for fulfilling the lost water and salts before and after the work out sessions and will provide an opportunity for the growth of the global sports drink market during the forecast period and beyond. In addition, there is an increase in the hydration requirements during the physical activities and dehydration could lead to the impairment of the performance of endurance exercise. Moreover, with the growing awareness worldwide, people are willing to pay for energy and sports drinks further emanating the market demand in the coming years.
North America is expected to hold a significant market share.
The North America sports drink market is estimated to hold a significant market share is owing to the changing dietary conditions, growing per capita consumption of sports and energy drinks in the United States and a high disposable income. Sports drinks are recommended only for individuals engaged in prolonged vigorous physical activity for more than one hour. However, children’s and adolescents’ consumption of sports drinks is on the rise, irrelevant to the physical activates performed by these groups, further fueling the demand for sports drinks in the region.
Some of the major players discussed in the reports are PepsiCo Inc., The Coca-Cola Company, and Danone S.A., among others.
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