Retail media network provides a platform for retailers to monetize their first-party shopper data and relationships by selling ads and sponsorships. It enables brands to reach consumers through targeted digital ads on retailer properties like websites and mobile apps. With rising popularity of online shopping across verticals like food and groceries, fashion and apparel, consumer electronics, etc., retail media network offers an opportunity to reach the audiences across diverse consumer categories.

The global Retail Media Network Market is estimated to be valued at US$ 1227.84 Mn in 2023 and is expected to exhibit a CAGR of 8.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:
Expanding reach across industries presents a major opportunity for retail media network providers. With growing digitalization of shopping experience, industries beyond retail domain are showing interest in retail media to monetize their consumer touchpoints and bridge the online-offline gap. Sectors like healthcare, banking, transportation and others are exploring potential of connecting with consumers through online advertising and sponsorships on retail platforms. This widening scope beyond traditional retail categories is expected to boost the retail media network market as it helps providers expand their clientele and tap into a diverse set of consumer segments. Established networks can leverage strategic partnerships to capitalize on this opportunity of increasing outreach.

Porter’s Analysis
Threat of new entrants: Low barriers to entry such as low initial capital investments and the increasing digitization of retail media, allow new players to enter the market easily. However, established players have strong brand recognition and retailer partnerships.

Bargaining power of buyers: Retailers have high bargaining power as they can choose from various retail media network providers. They also have the option to develop in-house media capabilities.

Bargaining power of suppliers: The presence of many retail media network providers limits their individual bargaining power. However, large platforms have some pricing power due to technical expertise and data assets.

Threat of new substitutes: Companies offering shopper marketing solutions pose a potential threat. Alternative advertising platforms like influencer marketing could also reduce demand.

Competitive rivalry: Intense competition among major players to gain retailer partners and advertisers.

SWOT Analysis
Strengths: Access to large pools of consumer purchase and in-store behavior data. Ability to target ads across multiple digital channels.

Weaknesses: Rising costs of content creation and technology upgrades. Privacy and data security concerns around consumer data usage.

Opportunities: Growing demand for personalized and localized ad experiences. Expanding into new retailing formats like social commerce.

Threats: Stricter data privacy regulations globally. Growing market dominance of large technology companies.

Key Takeaways
The Global Retail Media Network Market Size is expected to witness high growth during the forecast period of 2023-2030. The increasing digitization of the retail sector has boosted the demand for retail media networks to improve customer targeting and maximize sales.

Regional Analysis: The North American region currently dominates the market due to high penetration of connected devices and increasing e-commerce sales. Major retailers like Walmart, Target, and Kroger have well-established retail media arms in the region.

Key players operating in the retail media network market are GATX Corporation, Progress Rail (A Caterpillar Company), TrinityRail, Mitsui Rail Capital LLC, Angel Trains, Beacon Rail Leasing, Railpool, Eversholt Rail Group, Macquarie Group, SMBC Rail Services, VTG Rail Leasing, Mitsui & Co., Ltd., Touax Rail Ltd., CIT Group Inc., The Andersons Rail Group. These players are focusing on expanding their advertiser and retailer base through strategic partnerships and technological upgrades.

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