The global salt substitutes market is estimated to be valued at US$ 1.22 Bn in 2023 and is expected to exhibit a CAGR of 6.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Salt substitutes are products that are used as an alternative to table salt or other sodium chloride products in food products. They are used to reduce the sodium intake as consuming high amounts of sodium can cause high blood pressure, heart disease, and other health issues. Common salt substitutes include potassium chloride, magnesium sulfate, and calcium chloride which provide the salty taste without high sodium content. They are widely used in processed foods, soups, snacks, sauces, ready meals, etc.

Market Dynamics:
The global salt substitutes market is driven by increasing health consciousness among consumers and growing cases of lifestyle diseases associated with high salt intake. According to the World Health Organization, excessive sodium intake is linked to high blood pressure, which was responsible for 10.5 million deaths in 2020. This has prompted consumers to reduce their sodium intake, thereby fueling the demand for salt substitutes. Additionally, rising production of low-sodium and sodium-free processed food products by major food manufacturers is also contributing to the market growth. However, high prices of salt substitutes compared to table salt and their slightly bitter aftertaste are some of the factors restraining the market growth.

SWOT Analysis

Strengths: Salt substitutes help reduce sodium intake which is beneficial for health. They enhance taste without using sodium. The wide range of salt substitutes available cater to the varying needs of consumers.
Weaknesses: Salt substitutes tend to be more expensive than table salt. Some consumers complain about their distinctive savory tastes not matching regular salt.
Opportunities: Rising health awareness among people regarding reducing sodium intake generates demand. Various government initiatives to curb hypertensionwill boost market growth.
Threats: Fluctuating prices of raw materials may increases cost of production. Traditional mindsets preferring regular salt over substitutespose a challenge.

Key Takeaways:

The global Salt Substitutes Market Size is expected to witness high growth, exhibiting CAGR of 6.1% over the forecast period, due to increasing health consciousness among consumer. People are avoiding regular table salt to manage blood pressure levels.

The North America region dominates the salt substitutes market owing to rapid adoption of low-sodium diets. The Asia Pacific is forecast to be the fastest growing market during the forecast period due to rising obesity, cardiovascular issues. China, India are major consumers.

Key players operating in the Salt Substitutes are Cargill Inc., Nu-Tek Food Sciences LLC, Koninklijke DSM N.V., Montana Indusrie Holding A.G., Angel Yeast Co. Ltd., Tate & Lyle Plc, and Innophos Holding Inc. These companies are focusing on new product innovations to cater to dynamic consumer needs.

Read More: https://www.dailyprbulletin.com/salt-substitutes-market-trends-growth-and-regional-outlook/