Market Overview:
Tissue and hygiene papers are used for sanitation and hygiene purpose. These papers are generally used as facial tissues, toilet papers, paper towels, and napkins. The key end use segments of tissue and hygiene papers include household and commercial sectors such as hotels, restaurants, hospitals, institutions, and offices. Tissue papers play a crucial role in maintaining hygiene standards during COVID-19 pandemic situation across various sectors.

The Europe tissue and hygiene paper market is estimated to be valued at US$ 52.2 Bn in 2023 and is expected to exhibit a CAGR of 1.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
The Europe tissue and hygiene paper market growth is attributed to rising hygiene awareness among consumers in Europe. Sanitary habits such as handwashing, toilet use, and personal hygiene have become an integral part of daily routine. Additionally, growing commercial sector along with increasing number of commercial spaces like offices, hotels, hospitals, restaurants etc. is further augmenting the demand for tissue and hygiene papers in Europe. Furthermore, rapid urbanization is leading to crowding and congestion in public places like stations, airports, malls and institutions which have increased the need for maintaining hygiene and sanitation through use of tissue and hygiene papers. This in turn is favoring the tissue and hygiene paper market growth in Europe.

SWOT Analysis

Strength:
- Growing demand for hygienic and sanitary products due to increasing focus on health and hygiene.
- Strong distribution channels and supply chain of major players to cater vast demand.
- Development of innovative sustainable and eco-friendly tissue papers by companies.

Weakness:
- Intense competition among key players affects profit margins.
- Fluctuating prices of raw materials increases production costs.

Opportunity:
- Rising population and changing lifestyles driving demand in developing countries.
- Growing awareness about health, wellness and convenience boosting tissue paper usage.

Threats:
- Stringent government regulations regarding deforestation may hamper raw material supply.
- Substitute products like cotton towels pose competition.

Key Takeaways

The Europe Tissue and Hygiene Paper Market Size is expected to witness high growth, exhibiting CAGR of 1.6% over the forecast period, due to increasing health hygiene awareness among consumers.

Regional analysis:
Germany dominates the Europe market owing to high disposable income and increasing demand for hygienic products. Italy holds second largest revenue share in the region followed by United Kingdom, France and Spain. The tissue paper industry has been growing steadily across Central and Eastern European countries.

Key players: Key players operating in the Europe Tissue And Hygiene Paper Market are Sofidel Group, Kimberly-Clark Corporation, WEPA Industrie Holding SE, Metsä Group, Industrie Cartarie Tronchetti SpA, Lucart SpA, Essity AB, Renova, Procter & Gamble, Cartiere Carrara SpA, Industrie Celtex SpA, Johnson & Johnson Services Inc., Ontex Group, Tosama D.O.O, and Drylock Technologies NV.

For More Insights, Read: https://www.trendingwebwire.com/europe-tissue-and-hygiene-paper-market-trends-growth-and-regional-outlook-2023-2030/