Dye Sublimation Paper is Estimated to Witness High Growth Owing to Rising Demand in Textile Printing Industry
Dye sublimation paper refers to a special paper that has been chemically treated to accept dye transfers from specific digital printers that use heat-transfer printing technology. It is majorly used in industrial printing applications such as large format printing, indoor signage, soft signage, decor, textile printing, and product mockups. Products made using dye sublimation paper include garments, home decor items, mugs, technical textiles, banners, and others.
The global dye sublimation paper market is estimated to be valued at US$ 589.79 Mn in 2023 and is expected to exhibit a CAGR of 5.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
The global dye sublimation paper market is primarily driven by rising demand from the textile printing industry. As per estimates, the global textile printing machinery market was valued at US$ 2.35 Bn in 2021 and is anticipated to grow at a CAGR of 5.2% during the forecast period. Dye sublimation printing has emerged as one of the key digital printing techniques in the textile industry owing to benefits such as high color strength, resolution, longevity, and cost-effectiveness. Another key driver for the market growth is the growing adoption of soft signage applications such as banners, flags, and displays using dye sublimation paper. This can be attributed to features offered including ease of mounting, low maintenance, and ability to withstand harsh weather conditions. However, factors such as the presence of alternative technologies and volatility in raw material prices pose challenges to market growth.
SWOT Analysis
Strength: There are three main strengths of the dye sublimation paper market. Firstly, dye sublimation paper provides high quality digital prints with vibrant colors and sharp details. Secondly, it allows for flexible printing on various surfaces like textiles, plastics, woods etc. without using solvents or liquids. Thirdly, dye sublimation printing is more cost effective for bulk printing compared to traditional printing methods.
Weakness: Two main weaknesses are that dye sublimation paper has a limited shelf life and requires specialized printing equipment for transferring the image which increases initial costs.
Opportunity: There are two key opportunities for growth. Firstly, increasing demand for high resolution digital printing from industries like decor, sportswear etc presents an opportunity. Secondly, development of more durable papers with longer shelf life allows for more applications and increased demand.
Threats: Regulatory restrictions on hazardous chemicals in conventional printing pose a threat. Secondly, availability of substitutes like ceramic printing can also threaten market share.
Key Takeaways
The Global Dye Sublimation Paper Market Size is expected to witness high growth over the forecast period of 2023 to 2030 supported by rising applications in decor, photography and soft signage. The global dye sublimation paper market is estimated to be valued at US$ 589.79 Mn in 2023 and is expected to exhibit a CAGR of 5.8% over the forecast period 2023 to 2030.
The regional analysis indicates that Asia Pacific dominates currently due to presence of large textile industries and growth of the decor industry in China and India. The market in North America is also growing due to increasing applications in soft signage.
Key players operating in the dye sublimation paper market are Aalto Bio Reagents, Fapon Biotech, Merck KgaA, F. Hoffmann-La Roche, and Thermo Fisher Scientific, among others. Aalto Bio Reagents offers a wide range of dye sublimation papers suitable for varied applications like fabrics, ceramic tiles, anodized aluminium, woods, plastics etc. Fapon Biotech manufactures dye sublimation papers with high color density and photo quality prints.
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