In Brief:

• Global breast shell market registered a value CAGR of over 5% during the period 2013 to 2018. Increasing awareness of benefits associated with breastfeeding accessories among consumers has underpinned growth of the breast shell industry.
• Worldwide sales of breast shells were upward of US$ 130 Mn in 2018, and are estimated to record a Y-o-Y growth of over 6% in 2019.
• North America continues to be the leading market for breast shell, attributed to the growing consumer inclination towards technology-driven solutions for breast milk collection or breastfeeding.
• Asia Pacific Excluding Japan (APEJ) is expected to be the high-growth market for breast shell, on the back of rapid rise in number of working mothers in the emerging economies.
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• What are the Key Growth Drivers of Breast Shell Market?
  • Growing focus on innovative product developments associated with breastfeeding, for women who have a hard, low milk supply and those suffering from cracked or sore nipples, has been influencing the demand for breast shell.
  • Increasing number of working women across the globe has been directly impacting the sales of breast shells. Working mothers are relying on technologically-advanced solutions for breastfeeding, on the account of busier lifestyles and haste to rejoin work post maternity, which in turn will continue to bode well for growth of the breast shell market.
  • Adoption of breast shells also remains significant among women who have experienced engorgement outside of the immediate postpartum period, which can lead to mastitis, plugged ducts, and even abscesses. Additionally, demand for breast shells among women with engorgement is also sustained by their benefits such as prevention of pain and irritation.
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• • Apart from facilitating breast milk collection, key benefits linked with breast shells, including the protection of sore and cracked nipples from friction against breastfeeding clothes, continue to advocate their use among consumers.
  • Several awareness campaigns conducted by international agencies, regarding benefits of human milk and breastfeeding, is another significant influential aspect favoring growth of the breast shell market.
  • Opportunities are imminent in the breast shell market, as key manufactures shift their focus towards offering innovative products, with added benefits such as superior comfort, natural appearance under clothes, and easy to clean.

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• What are Key Challenges Faced by Breast Shell Market Players?

  • Growing popularity and acceptance of breast milk alternatives, such as infant formulas, along with appealing marketing campaigns carried out by manufactures of these products, may pose as a potential threat to expansion of the breast shell market. However, adoption and implementation of policies such as International Code of Marketing of Breast-milk Substitutes, to protect and promote breastfeeding, will continue to favor sales of breast shell as a consequence.
  • Consumers, particularly in the developing and low-income countries, lack knowledge regarding breastfeeding products and accessories. This, coupled with several aspects of social stigma and cultural perception towards breastfeeding, may impede growth of the breast shell market.