Consumer Pressure and ‘Attenborough Effect’ Influence Brands to Invest in Sustainable Packaging

Majority of millennial shoppers are becoming highly-aware of the environmental footprint of products they use and thereby, sustainable brands are grabbing attention from environment-conscious end-users. Manufacturers across various industrial sectors are adopting strategies to use biodegradable packaging materials to incorporate a pro-environment message as a part of their marketing policies.

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The Ellen MacArthur Foundation – a British charity – declared its New Plastics Economy initiative, which united globally recognized brands, including Unilever, the Coca-Cola Company, Danone, Amcor Limited, and PepsiCo, to work towards adopting sustainable packaging materials by the year 2025. As a part of its Performance with Purpose 2025 agenda, PepsiCo announced that it will adopt 100% compostable, recyclable, or biodegradable packaging materials by 2025.

The Coca-Cola Company recently declared its packaging vision to make all its packaging 100% recyclable by the year 2025. It also “pledged” to incorporate 50% recycled materials across all its packaging worldwide by 2030. Unilever also declared that it will reduce its packaging waste by one third by the year 2020 and adopt fully compostable or biodegradable packaging materials by 2025.

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A palpable shift towards biodegradable packaging materials among retailers across the world is expected to provide a great boost to the development of the biodegradable packaging marketing in the coming future.

Biodegradable Packaging Material Market: Investment in Cutting-edge Manufacturing Technologies Growing

Leading manufacturers in the biodegradable packaging material market are adopting advanced technologies to cater to the increasing demand for highly-efficient and affordable biodegradable packaging solutions. Furthermore, next-generation technological solutions are aiding manufacturers in the biodegradable packaging material market to improve the suitability of their biodegradable packaging solutions for industry-specific applications.

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Market players, such as Smurfit Kappa Group, Mondi Limited, and Amcor Limited, recently announced that they have adopted strategies to increase investments in state-of-the-art technologies, such as resin reclamation technology and extrusion coating technology, to boost speed and flexibility of manufacturing processes and deliver application-specific biodegradable packaging solutions.