In Brief:

• The alkyl polyglucoside market registered a CAGR of over 7% during 2014 to 2018. Growth of the alkyl polyglucoside industry has been underpinned by stringent regulations by authorities such as CEFIC and ECHA regarding environment hazards of inorganic surfactants, along with the growing trend of green surfactants.
• The alkyl polyglucoside market is estimated to surpass revenues worth US$ 1,100 Mn in 2019, and register a Y-o-Y growth at over 8% in 2020.

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• Europe remains the leading market for alkyl polyglucoside, owing to robust adoption of this bio-based surfactant in light of the product’s relatively low toxicity, which further complies with regulations of the regional enforcement authorities, such as REACH, ECHA and EEA.
• Asia-Pacific excluding Japan (APEJ) is expected to be the high-growth market for alkyl polyglucoside, propelled by growing need for agrochemical formulations, where these surfactants play a vital role.

What are key Growth Drivers of the Alkyl Polyglucoside Market?

• Widespread traction of sugar surfactants, in light of their non-toxic and eco-friendly nature, has broadened the scope of alkyl polyglucoside market growth. The sugar surfactants are devoid of incompatibility issues and limitations in terms of aesthetics, foam quality, stability, and shelf-life, faced with bio-surfactants.
• Alkyl polyglucoside continues to gain popularity as an effective enhanced oil recovery (EOR) agent, in light of its phase behavior and lower interfacial tensions (IFT) – an imperative property sought in oilfield EOR applications.

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• Constant search for surfactants based on renewable materials is likely to favor alkyl polyglucoside sales, despite their limited penetration into the market owing to low production flexibility and scalability.
• The upward trend of green, bio-degradable surfactants has significantly revved up the adoption of alkyl polyglucoside, owing to its higher wetting and dispersing attributes, along with unmatched stability and solubility.
• Shampoo formulations remain a key application area of alkyl polyglucoside, as its improved cleansing and foaming properties enable better removal of solid contaminants. Leading personal care product manufacturers have been opting for alkyl polyglucoside, to save on manufacturing costs and offer higher value products.

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What are Key Challenges Faced by Alkyl Polyglucoside Market Players?

• Introduction of alternative materials that serve as effective natural surfactants, has posed a negative impact on alkyl polyglucoside sales. These alternatives have been deemed to be highly compatible to skin, sustainable, and offer enhanced mildness, thereby gaining popularity as efficient bio-based surfactants, and limiting adoption of alkyl polyglucoside.
• Presence of counterfeit substitutes and lower consumer awareness regarding these, particularly in developing countries, will continue to remain a key concern among players in the alkyl polyglucoside market. Additionally, greater handling costs associated with alkyl polyglucoside will impede their development and demand to a certain extent.

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