Are Fruit Juice Concentrates a Healthier Sweetener

The USDA reports that Americans ingest an average  Science Based Turmeric Review of 20 teaspoons of sugar (caloric sweeteners such as table sugar and corn syrup) per day-twice the suggested limit. Huge increases in sugar consumption in recent decades can likely be linked to the proliferation of corn syrup and high-fructose corn syrup as sweeteners. (Nearly all processed foods contain at least one of these, largely due to their cheaper cost than table sugar and their ease of use in the food manufacturing processes.)

As public awareness of the harmful effects of sugar and corn syrup has increased, we have begun to look for ways to cut back on the sugar and corn syrup. However, we are a culture that loves our sweets. We still want to have our cake and eat it too, so to speak. Artificial sweeteners enjoyed popularity for awhile, but as evidence has mounted regarding their dangers, consumers are looking for healthier natural sweeteners.

Health-minded people often turn to fruit juice-sweetened products (such as juices, jams, and cookies) as a "healthier" alternative to those sweetened with sugar or corn syrup. It is generally assumed that if it's from fruit juice, it must be healthier, and that's an image food manufacturers aren't likely to argue with. However, what you see on the ingredient list is not necessarily what you get. In fact, much of the commercially used fruit juice concentrate (apple, pear, and white grape being the most popular) should hardly qualify as such.

Fruit juice concentrates come in different forms. Most people are familiar with frozen juice concentrates that people buy for reconstitution at home. Additionally, most juices you find on the shelves are reconstituted from concentrate. Juice concentration involves evaporating most of the water out of the juice, leaving most of the flavor, color and nutrients behind. Water is then added back in to reconstitute the juice. Concentrated juices are easier to store and have a longer shelf life as well. Not much to argue with there.
 

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