IRO, the first universal smartband, is set to hit the market soon after being funded through a popular Indiegogo campaign from the innovative tech company Ironova.

Marseille, France, May 26, 2014 - Fitness experts agree that the more that's known about daily activity, the greater opportunity there exists for improvement. That's the basis of the new cutting edge fitness tracking bracelet IRO, from IroNova, a company known for its innovation, which is being described as "the first universal fitness tracker." IroNova recently announced a crowdfunding campaign on Indiegogo to speed up the process of bringing IRO to the market.

"We've been working on IRO for over two years, both in France and New Jersey, and have had several trial runs and working prototypes," commented Yann Frachi CEO of IroNova. "We need support to bring the prototype to a final finished product."

Crowdfunding through Indiegogo has become a popular way for companies to fund their vision, and also for customers to get in on special offers and unique opportunities to own first releases of products that stoke their interest. IRO's campaign includes a wide range of offers based on donation amount, which are creating enthusiasm among both those interested in fitness and the tech savvy.

IRO is a far cry from the fitness trackers of the past. Its technology revolves around its 3D motion sensor and revolutionary software that records and measures activity levels. The bracelet tracks movements on a continuous 100-hour basis. IRO displays a color to help the user progress to the next level of activity, giving a quick and easy way to keep an eye on results and the effectiveness of training.

IRO has both USB and Bluetooth capability and allows users to share their IRO levels on Facebook through its application, which will be available for both computers and mobile devices.

The company lists 7 areas that will benefit from being more active with IRO. They include, weight control; being energetic; seeing an improvement in mood; being healthier; sleeping better; having more fun and even a more dynamic s e x life.

IroNova has set a target for September 2014 for the first bracelets to ship to those you have helped fund the campaign with $40 donations or greater.

For more information on IRO and IroNova visit their site at or their Indiegogo page:

Press Contact:
IRO by IroNova: the First Universal smartband
25 traverse capron 13012 Marseille