Investing in Bogota; The Most Important Consumer Market in Colombia

 

Point Roberts, WA; NEW YORK, NY – August 10, 2015 - Investorideas.com, a global news source covering leading sectors including Latin America releases the fourth in a series of articles following a recent trip to Colombia hosted by  PROCOLOMBIA, the government’s promotion agency.

 

Juan Carlos Jimenez and Carolina Hernandez of Invest in Bogota, a public- private partnership between Bogota’s Chamber of Commerce and the city’s government, explained why investors should take a serious look at Bogota.

 

“It’s easy to do business here, the market size, the investor safety and stability, the regulatory framework in process and the availability of natural ingredients are all key to Bogota attracting business.”

 

Juan Carlos Jimenez also discusses the benefits of Free Trade Zones, noting “Some of the benefits and reasons why Colombia has increased its placement to do business in the world is that domestic investors and foreign investors have the same rights and obligations.”

 

Video Juan Carlos Jimenez of Invest in Bogota:

https://www.youtube.com/watch?v=g9HWK7h9bEw

 

Colombia has gained recognition as having one of the best environments to do business in and its capital, Bogota, showcases a lot of the reasons why.

 

Investors from Korea, Japan and the US have invested and have a huge stake in the future of Bogota. Offering Free Trade Zones, research and innovation projects and environmental projects, the city has attracted over $12 Billion US in Foreign Direct Investment over the past 10 years.

 

The city’s business environment has managed to incentivize a growing educated population and has very few unions. Over 100,000 students graduate university annually.

 

With a population of over 10 million in the metro area and a workforce of over 4.5 million, the city has become the most important consumer market in Colombia.

The city hosts 16% of the population of Colombia and represents 24% of the GDP.

 

It is also recognized as the services capital of Colombia. In fact, it has developed world-class bilingual services.

 

The city has integrated a green plan into its growth ambitions and currently has over 5000 urban parks and 14 wetlands. The way they explain it is “they have an urban/rural ecosystem working together.”  

 

Part of the green plan includes green electric car manufacturing and assembly and an expanding electric taxi line. Bogota currently has one of the largest pilot programs in Latin America for electric taxis. 

 

Over 90% of the oil and gas companies in Colombia settle in Bogota but the demographics of business are evolving as biotech companies, medical device companies and IT services take advantage of what Bogota has to offer. 

 

Juan Carlos Jimenez said, “For life science and biotechnology, given the biodiversity of Colombia, being number two or three in the word after Ecuador  and Brazil (by square kilometer), it makes a lot of sense for a company in medical devices, pharmaceuticals, cosmetics and especially processed foods to be in Bogota.”

 

“What I loved about Bogota is the promise to integrate a respect for the environment into a thriving business community, the energy of optimism that is alive in every part of the city and the vibrancy of the people.” - D Van Zant, Investorideas.com

 

Read this release in full at http://www.investorideas.com/news/2015/main/08102.asp

 

About PROCOLOMBIA:        

PROCOLOMBIA is the government promotion agency in charge of promoting trade, investment, and tourism and country brand. For more information, please visit www.procolombia.co.

 

Recent interview with ProColombia's President Maria Claudia Lacouture:

http://www.investorideas.com/news/2015/main/06291.asp

 

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