Online Marketing Is Necessary For Travel Companies?

Most of the Indian travel companies miss out on opportunities in online marketing.

Hotels and car rental companies are digitally the most mature compared to other travel providers. Our research has mapped out for maximum cities in India - including the Hyderabad how digitally mature the various subcategories in the travel industry are. Relevantly, our Digital Marketing Agency research looked at five factors which are mentioned below:

• The first three concerns customer demand for online interaction and services, which is measured by looking at the number spent on Google, the share of smartphones mentioned and the online booking volume.
• The other two revolve around how companies with online marketing respond to customer behavior. This is assessed by looking at advertising coverage (how often an advertisement is displayed), advertising depth and the cost per click.

This shows that accommodations perform the strongest in terms of search volume and associated advertisements. The highest proportion of mobile searches was measured at train companies. Airlines have the most online bookings. Car rental companies score particularly high on online marketing: they perform well both in terms of coverage and in terms of depth, which is not surprisingly leading to the highest costs per click.
 source i hope this will help you guys: Online Marketing Is Necessary For Travel Companies