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The Need for Online Reputation Management Services

Before the dawn of the age of the internet, big corporations and enterprises build their reputation through advertisements or press releases in print media like magazines and newspapers and digital media like T.V. and radio. The responsibility of this was in the hands of a public relationship manager who made sure that only a good word of mouth floats around the market by the companies. Now, this is done by the help of Online Reputation Management Services.

The Need for Online Reputation Management Services

The importance of social media in marketing has increased manifold in the last decade. The launch of Smartphones have sparked a butterfly effect in every facet of life. There are so many online platforms like Facebook, twitter, Instagram, Snapchat, etc. that play an important role in building and ruining a brand. Erstwhile Reputation management has changed into Online Reputation Management or ORM. Companies can no longer control what kind of information is floats about them in the market.