Yerba mate is a native South American plant whose leaves and twigs are used to make infusion drinks and teas. It has been consumed by South Americans for centuries and is gaining popularity globally due to its potential health benefits. Yerba mate contains antioxidants, vitamins, minerals, amino acids and caffeine. It is considered to promote energy, focus and weight management. The rising health consciousness and demand for plant-based dietary supplements have fuelled the adoption of yerba mate extracts in various diet and lifestyle applications.

The global Yerba Mate Market is estimated to be valued at US$ 2311.45 Mn in 2024 and is expected to exhibit a CAGR of 7.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The increasing popularity of yerba mate extracts among gym-goers and health enthusiasts have led to robust demand from the dietary supplement and functional beverage industry. Major supplement manufacturers are leveraging the functional properties of yerba mate to develop fat-burning supplements. Meanwhile, beverage giants are incorporating yerba mate extracts in energy drinks and healthy beverages to replace carbonated sodas. This growing demand from diet and lifestyle applications is a key trend that is expected to drive the yerba mate market during the forecast period. Regional producers are expanding their geographical reach through strategic collaborations to tap new high-growth markets globally.

Segment Analysis
The global yerba mate market is dominated by the organic segment which accounts for nearly 60% of the market share. The demand for organic yerba mate is high attributed to rising consumer preference for herbal products obtained from natural sources without any additives or chemicals. People are increasingly choosing organic yerba mate due to the various health benefits associated with its consumption including improved mental alertness and enhanced energy levels.

Key Takeaways
Global Yerba Mate Market Demand is expected to witness high growth over the forecast period driven by rising health awareness and changing consumer preference towards herbal products offering health benefits.

Regional analysis: South America accounts for the dominant share of over 70% of the global yerba mate market. Paraguay, Argentina, and Brazil are the major producers and consumers of yerba mate in the region. Greater product awareness combined with tradition of yerba mate drinking in maté rituals has made South America the fastest growing regional market.

Key players operating in the yerba mate market are 3M, Invoclar Vivadent, Ultradent Products Inc., Mectron s.p.a., Kerr Corporation, Gnatus Medical-Dental Equipments, Tecno-Gaz S.p.A, ACTEON GROUP, Dentsply Sirona, Den-Mat Holdings, LLC.

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