Sports Nutrition Market Growth Opportunities, Key Driven Factors, Market Highlights and Forecast

Food
Sports Nutrition

Market Insight

Global Sports Nutrition Market optimizes the beneficial effects of physical activities for professional athletes, bodybuilders or even for someone who is exercising regularly. These nutrition products support athlete’s training regimes and improve their performance.  As a result, nutritionist and sports coaches always recommend aspiring athlete to include intake of sports nutrition into a regular diet.

Several sports nutrition is currently available in the market, and this signifies that its already a well-established market. The sports nutrition market is garnering huge attention and traction over the past few years, due to the growing trend of health and fitness. Moreover, factors such as the increasing number of athletes and sportsperson worldwide, escalate the market on the global platform, increasing the uptake of these nutrition products.

Competitive Landscape

Universal Nutrition, CATAPULT, Maxi Nutrition, EXOS

Highly competitive, the Sports Nutrition Market appears to be fragmented owing to the presence of numerous large and small-scale players. Due to the low product differentiation and availability of a wide range of similar products, manufacturers are focusing on reducing the brand recall of their products through effective marketing communications.  High growth prospects demonstrated by the market is expected to attract several new entrants during the anticipated period. Resultantly, intensifying the competition further.

Industry/ Innovation/ Related News

January 21, 2019 –-- Sipwise (India), a leading sports nutrition company announced its plans to further expand to the US as a part of its global expansion strategy with its traditional herbs and sports beverages. The company is poised to launch its functional drinks by next year in the US, Singapore, and Malaysia.

Market Segments

The MRFR analysis is segmented into three key dynamics for enhanced understanding.

By Type : Food, Bar, Sports Drinks, Supplement, and others.

By End-user: Commercial, Body Builders, Recreational Users, Athletes, and others.

By Regions: Asia Pacific, North America, Europe, and the Rest-of-the-World.

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Regional Analysis

The European region is expected to continue to lead the global sports nutrition market throughout the forecast period.  Factors such as increasing per capita income, the growing trend of health and fitness, and the presence of world-class fitness and athletics infrastructure. The sports nutrition market in the North American region heading with the increased demand for the products, accounts for the second-largest market, globally. Also, factors such as high disposal income, increasing health eccentric populace, and the influence of media industry provide impetus to the growth of the regional market.