The global peanut butter market report has been segmented on the basis of product type, distribution channel, and region.Peanut butter is a brownish paste made by roasting peanuts. It has soft and creamy texture commonly used as a bread spread. Sweeteners, salt or flavors are added to the peanut butter to modify and enhance its taste.

Peanut butter is highly nutritious as it contains vitamin E, vitamin B6, magnesium and potassium. It also helps to reduce risk of chronic diseases such as diabetes and heart diseases.

Increasing demand for nutritional food products such as peanut butter is a major factor driving growth of the global peanut butter market. The rising popularity of low calorie food and growing demand for convenient food are key factors boost the growth of the global market.

Development of cost-effective flavored peanut butter with additional nutritional content can create higher revenue opportunities for target players in the market.

The market in Europe is expected to account for a second-highest share in the market in terms of revenue over the forecast period, due to increasing demand for low calorie food in the region. 

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