The global market for nuts and seeds features a highly fragmented competitive landscape, with the nuts market, especially, dominated by a large number of local players in regional markets, states Transparency Market Research (TMR) in a recent report. Product innovation and effective marketing strategies are key to sustainable growth in the nuts market. Companies in the seeds market, on the other hand, bank on the advancements in processing technology and advancements in the field of biotechnology.

Transparency Market Research states that the global nuts market will expand from a valuation of US$1,157.72 bn in 2015 to US$1,279.44 bn by 2021. Volume-wise, the global nuts market will reach 41.34 mn tons by 2021.The global market for seeds is expected to rise from a revenue-wise valuation of US$64.5 bn in 2015 to US$114.26 bn by 2021. Volume-wise, the global seeds market stood at 5.05 kg bn in 2015.

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Attempts to attract consumers through innovative products have helped vendors in the market achieve excellent results and traction. Point in case is the introduction of honey flavored products by Blue Diamond Growers Inc., one of the leading vendors in the global nuts market, across its nuts-featured product lines. The replacement of sugar with honey in this particular case has allowed the company to cater to the health conscious consumers. Other key vendors in the global nuts and seeds market include Blue Diamond Growers Inc., McCormick and Company Inc., Diamond Foods Incorporated, Syngenta A.G., Bayer Crop Science A.G., Richardson International, and Cargill Incorporated.

Studies have shown that the moderate consumption of edible nuts has a positive impact on the human health, reducing incidence of conditions such as coronary heart diseases, gallstones, cancers, inflammation, hypertension and diabetes. Moreover, the moderate consumption of nuts is also known to help reduce bad cholesterol, body weight, and have a positive influence on metabolic syndrome, and visceral adiposity. The rising awareness regarding these factors and the increasing affordability of edible nuts owing to rising disposable incomes have brought about a shift in consumption patterns of the global consumer, driving the increased uptake of a variety of nutritious nuts and seeds.

Developments in the field of genetically modified crops in response to the rising demand for sustainable agricultural produce for the mounting global population has also positively impacted the global nuts and seeds market in the past few years. In the near future, rising urbanization, exploitation of arable land for commercial purposes, and reduced fertility will necessitate the cultivation of genetically modified plants on a larger scale. This factor will have a significant impact on the growth prospects of the global nuts and seeds market.

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The high fat content of nuts and seeds can have a negative impact on the health if consumed in excess. Though most of the fat in nuts and seeds is unsaturated, which helps in reducing blood cholesterol levels, high intake can result in high calories and could trigger health concerns such as obesity, high blood pressure, and respiratory problems. Such concerns hinder the growth prospects of the global nuts and seeds market to a certain extent.

The high costs incurred during the complex and long-winding stages of processing nuts and seeds increase the cost of the end-product, making them unaffordable to the cost-conscious demographic. This especially comes ahead as a major retaining factor for the market in developing and under-developed countries and has a significant impact on the overall development of the global nuts and seeds market.

Geography-wise, Asia Pacific is the leading revenue contributor to the nuts market, accounting for a share of over 90% in the global market in 2015. In terms of product variety, the segment of corn/maize leads the seeds segment while cashew nuts are the dominant nut-type globally.

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