Non-cariogenic Sweeteners Market Outlook

Dental health has always been consumers’ priority; consumers have always remained conscious of their dental health and have always accepted products that promote dental hygiene. However, increasing consumption of processed food and beverages have resulted in increasing sugar intake by the consumers, which have led to various dental plaques and carries. Furthermore, dental caries has continued to be one of the major dental health problems since ages. Most of the dental carries are the result of excessive sugar intake by the consumers. Cariogenic sugars are considered to be an etiologic agent for dental problems, and hence, measures are taken to cut down the consumption of cariogenic sugars. The increasing tooth decay problems have led to the growing demand for sugar alternatives which are non-cariogenic. The non-cariogenic sweeteners are sugar alternatives that do not pose a risk to the dental health of the consumers and are considered as replacement of the conventional sugar in the market. The increasing demand for non-cariogenic sweeteners among consumers is pushing food and beverage manufacturers to replace their sugars with better alternatives. Besides, growing research and development activities by sugar and sweetener manufacturers are providing strong market prospects for non-cariogenic sweeteners over the forecast period.

Oral and Dental Health is Paving the Path for Non-Cariogenic Sweeteners

The growing awareness concerning health and wellbeing has made today’s consumers conscious about the overall healthcare of the body. The consumers are switching towards preventive healthcare to avoid the onset of health problems or diseases. Hence, the consumers are adopting healthy products ranging from food to beverages to ingredients used in the products that are beneficial to health. Besides, the consumers are increasingly getting conscious about dental health and are switching towards sugar alternatives which are non-cariogenic to prevent dental caries and plaques. The growing dental problems are thus anticipated to be the primary growth driver for the non-cariogenic sweeteners. The second driving factor for the increasing demand for non-cariogenic sweeteners is expected to be the growing demand from the food and beverage industry. Food and beverage manufacturers are switching to non-cariogenic and fewer calorie sweeteners to gain traction of consumers and to meet up with the changing consumers’ demand and needs. Besides, the pharmaceuticals manufacturers are also updating their inventories with non-cariogenic sweeteners to improve the effectiveness and efficiency of their products. Intense research and development activities coupled with increasing demand from end-user companies are expected to provide robust market opportunities for non-cariogenic sweeteners over the forecast period.

Non-cariogenic Sweeteners Market: Regional Analysis

The market for non-cariogenic sweeteners is anticipated to witness growing demand in the developed economies of North America and Europe owing to the increasing consumers’ awareness concerning dental health and hygiene. Besides growing initiatives from the food and beverage manufacturers to increase the usage of sugar alternatives like non-cariogenic sweeteners in their food and beverage products is providing strong market prospects for the growing market demand for non-cariogenic sweeteners over the forecast period. The market players operating in the non-cariogenic sweeteners market are anticipated to strengthen their supply chain via backward integration which is expected to improve the quality and profit margins of the products. Besides, product transparency and aggressive marketing strategy are anticipated to provide momentum to the non-cariogenic sweetener manufacturers.

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Non-cariogenic Sweeteners Market: Key Participants

The key players in the global Non-cariogenic sweeteners market are:

• MacAndrews & Forbes Incorporated
• Tate & Lyle Plc
• DowDuPont, Inc.
• Cargill, Incorporated
• Ajinomoto Co., Inc.
• Archer Daniels Midland Company
• Symrise AG
• Associated British Foods PLC
• Wilmar International Limited
• Ingredion Incorporated
• American Sugar Refining, Inc.