Key Growth Strategies Adopted by the Major Players in Nutraceutical Ingredients Market
The nutraceutical ingredients market is projected to reach USD 49.02 billion by 2023, at a CAGR of 7.5% from 2018. In terms of volume, the market is projected to reach 3,027.1 tons by 2023. Nutraceuticals are defined as whole foods or parts of foods that have medicinal or health benefits, including the prevention & treatment of various chronic diseases such as obesity, cancer, high-blood pressure, and diabetes. With the growing health awareness and subsequent increase in the number of chronic diseases, nutraceutical products have emerged as a necessity for consumers. Nutraceutical ingredients play an important role in human and animal growth.
The nutraceutical ingredients market includes players such as Cargill (US), BASF (Germany), ADM (US), Associated British Foods (UK), DSM (Netherlands), DowDuPont (US), Ingredion (US), Arla Foods (Denmark), Tate & Lyle (UK), and Ajinomoto (Japan).
The key market players adopted investments and strategic alliances—through mergers & acquisitions, expansions, new product launches, agreements & partnerships, joint ventures, and investments—with other players to strengthen their businesses, to explore new and untapped markets, expand in local areas of emerging markets, and develop a new customer base for long-term client relationships.
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DSM (Netherlands)
DSM is engaged in nutritional & pharmaceutical ingredients, biomedical materials, thermoplastics, resins, and industrial chemicals. The company operates through four business segments, namely, nutrition, performance materials, innovation center, and corporate activities. The nutrition and food ingredients segment of the company caters to different end-use application industries such as food, feed, and pharmaceuticals. The company offers its nutraceutical ingredient products for the dietary supplement and food & beverage industries.
The company consistently focuses on expansions and acquisitions to significantly strengthen its position in international markets. For instance, in December 2017, it acquired BioCare (Denmark), which is expected to significantly enhance the company’s product portfolio in the gut health ingredients segment.
Cargill (US)
Cargill is engaged in the manufacturing and distribution of food, agricultural, financial, and industrial products & services. The company’s key business segments include specialty food ingredients & applications and bulk ingredients. It offers a wide range of nutraceutical ingredients, including alginates, biopolymers (xanthan gum and scleroglucan), carrageenan, galactomannans (LBG), and pectin to the food, pharmaceutical as well as cosmetic industries. It offers food ingredients through the food & beverage ingredients business segment, which has a diverse portfolio of specialty ingredients, ingredient systems, and finished food systems. It has a global presence across Europe, North America, Asia Pacific, the Middle East, Africa, and South America.
The company has adopted various strategies such as expansions and acquisitions in international markets to meet the increasing demand for new products, globally. For instance, in September 2017, the acquisition of a Sri Thai feed mill (Thailand) helped the company expand its animal nutrition business in Thailand by providing innovative poultry and swine feed solutions to its customers in the country.