Increase in Consumption is Accelerating the Global Gluten Free Pasta Market Growth
According to a new market research report published by Inkwood Research, the Global Gluten Free Pasta Market is developing at a growth of 4.78% throughout the forecasting period.
"Browse 19 market Data Tables and 31 Figures spread over 100 Pages, along with an in-depth TOC on Global Gluten Free Pasta Market Forecast 2019-2027".
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People that are sensitive to gluten or prefer to have a gluten free diet are developing demand for gluten free food products, such as gluten free pasta. It is produced with wheat flour substitutes, namely rice, vegetable powders, corn, amaranth, quinoa, buckwheat flours and oats. Some of the other possible gluten-free pasta ingredients are hydrocolloids, used to enhance cooking with high heat resistance, hydrothermally treated polysaccharide mixtures to create a similar texture to wheat pasta, and xanthan gum to lock the moisture during storage.
Sustaining Trend & Preference for Healthy Food Products is Driving the Market Growth
Rising health concerns among people is primarily supplementing the growth of gluten free pasta market. Consumers prefer gluten-free products for its benefits against NCGS, celiac, and autoimmune diseases. Also, over the past few years, there has been a rise in the number of health-conscious consumers due to increasing awareness about the various benefits associated with the adoption of a healthy lifestyle. These consumers prefer food products that are natural and have a low amount of fat, sugar, carb, and gluten. This sustaining trend and preference for healthy food products among the target customers, foster the demand for various free-form products such as vegan products, dairy-free products, meat alternatives, as well as gluten-free products.
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Brown Rice Pasta leads the Product Type Segment
Brown pasta is tagged as one of the most popular gluten-free food products among consumers. Consumption of whole grains like brown rice can aid in improving or even prevent several chronic conditions, such as heart disease and diabetes. The demand for brown rice pasta is increasing among consumers with celiac diseases and also from people adopting a healthy lifestyle. Over the last few years, the organic food and beverage market across the globe has witnessed significant growth, attributed to the escalating demand for a variety of organic products. Hence, some of the prime manufacturers are strategizing innovative organic formats of brown rice pasta, which is excepted to provide immense opportunity for the growth of the market.
Europe – Dominant Region in the Global Gluten Free Pasta Market
Geographically, the global gluten free pasta market is dominated by Europe. In 2018, the region contributed the largest share of 45% in terms of revenue. The people in the region are highly affected by gluten intolerance and gluten-rich diets. Europe is highly influenced by the rising prevalence of the celiac disease, particularly in countries such as France, Finland, Germany and Italy. In Europe, it is estimated that approx. 135 million people avoid or self-diagnose as wheat intolerant, making gluten sensitivity an alarming issue, which creates a high demand for gluten free pasta market in the region. This rise in demand is encouraging major companies to innovate a range of flavors and combinations at reasonable prices, which is creating lucrative prospects for the market during the forecasting years.
The gluten free pasta market is evolving with innovation and natural ingredients in their products. The manufacturers are focusing on R&D activities, to enhance the health benefits of their products. The market is characterized by the presence of numerous international players and small players that are continually evolving to gain market share. These players are focusing on various strategies, such as expansion, mergers, acquisitions, in order to gain competitive advantage.
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