Market Overview

Market Research Future (MRFR) announces the publication of its research report Global Humectants Market, 2017–2024. Humectants are hygroscopic ingredients that help retain moisture and are, therefore, used in various industries such as personal care, pharmaceuticals, automotive, animal feed, and food & beverages. The global humectants market is projected to register a notable growth rate of 7% from 2019 to 2024 to reach a market value of USD 26 billion by the end of 2024. Manufacturers of natural and synthetic humectants are facing several challenges in production and commercialization such as consumer ambiguity regarding the side-effects of gel humectants and humectant creams. However, market players are focusing on expansions, mergers & acquisitions, strategic investments, and product launches to gain a competitive edge. They are investing in R&D to launch enhanced products to attract a wider customer base. Small-scale manufacturers are also investing in production facilities and distribution networks to remain competitive.

Leading Players

Some of the key players in the global Humectants Market are BASF SE (Germany), Lianyungang Dongtai Food Ingredients Co., Ltd (China), Archer Daniels Midland Company (US), Brenntag AG (Germany), DowDuPont (US), Cargill, Incorporated (US), Sweeteners Plus Inc. (US), Ingredion Incorporated (US), Galactic S.A. (Belgium), Batory Foods (US), Ashland Global Holdings Inc. (US), Roquette Frères (France), Barentz (Netherlands), Nutra Food Ingredients LLC (US), and Fooding Group Limited (China).

Regional Analysis

The global humectants market has been segmented, on the basis of region, into North America, Europe, Asia-Pacific, and the rest of the world.

Europe is projected to be the largest humectants market in the coming years due to the presence of prominent players in the market. Additionally, the availability and affordability of emollients and humectants in the region is high, which is expected to have a positive impact on the growth of the regional market. Rising awareness about the health benefits of these low-calorie sweeteners is also a crucial factor catalyzing the demand for humectants in the food & beverage industry in Europe.

Asia-Pacific is projected to be the fastest-growing market during the forecast period owing to the growth of application industries in the region. The demand for humectants is increasing in various industries such as food processing, personal care and cosmetics, animal feed, and automotive. Humectants such as glycerin and glycol are increasingly being consumed in personal care products and automobile engine coolants, respectively. Moreover, the rising demand for functional food & beverages in Asia-Pacific is expected to boost the growth of the humectants market in the region.

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Market Segment

The global Humectants Market has further been segmented by type, source, and application.

By type, the global humectants market has been classified as glycols, glycerol, sugar alcohols, polysaccharides and alpha hydroxy acids (AHAs), and others. The sugar alcohols segment is expected to account for the largest revenue share and register the highest growth rate during the forecast period.