Free from Food Market – Key Insights

• The free from food market registered over 5% CAGR during 2013-2018. Growth was driven in part by rising consumption of free-from gluten and dairy products beyond nutritional needs.
• GMO-free food sales in 2018 reached revenues in excess of US$ 16 billion, and will continue to remain most lucrative variant followed by sugar-free food. Growing prevalence of food allergies, along with digestive disorders and obesity, continue to uphold sales of GMO-free and sugar-free food worldwide.

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• North America will remain the most lucrative market for free-from food, owing to efforts of the regional players to expand their product offerings by including gluten-free and lactose-free food products.
• Oceania is expected to emerge as the fastest growing market for free from food, as interest in vegan food and gluten-free food continues to surge in countries such as New Zealand and Australia.

What is Driving Growth in Free-from Foods Market?

• There has been a marked rise in the prevalence of food allergies worldwide, According to the World Allergy Organization, nearly 5% of the global population is affected by food allergies.,
• Growing awareness about healthier lifestyles has resulted in changing consumption patterns of consumers that are healthy and free-from chemical-based ingredients, continues to underpin sales of free-from food. Additionally, consumer awareness on clean-label and natural products that are deprived of sugar or fat content, further complemented adoption of free-from food products.

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• Key players in the free-from food market are focusing on new product development, including allergen-free food in a bid to tap the latent consumer base who constantly seek for healthier options.
• Surging number of cases related to gluten intolerance and gluten sensitivity among the global population has led to prevalence of chronic ailments such as gastrointestinal disorders, and skin rashes. This, coupled with palpable rise in prevalence of non-celiac gluten sensitivity (NCGS), has been leading consumers toward consumption of free-from food in recent years.
• The American College of Allergy, Asthma, and immunology estimates nearly 3% of children below 3 years old to suffer from milk allergies. Moreover, as per Federal law, milk is one of the major allergens that need to be listed on packaged food in the US. This has resulted in increasing use of dairy substitutes by manufacturers such as soy milk, coconut milk, oat milk, nut milk, in dairy-free and lactose-free food products.

What are the Challenges in Free from Food Market?

• A key challenge faced by the free from food manufacturers is sustainable sourcing of naturally-derived ingredients and preservatives, which are devoid of allergens, while retaining the taste and texture of food.

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• Concerns associated with replacement of certain ingredients have been arresting developments in the free from food market. Additionally, challenges related to reliable supply and processing of free-from food ingredients, will continue to impede developments, and thereby growth of the market.

Free from Food Market: Competitive Landscape

• Inner Mongolia Yili Industrial Group has signed a conditional scheme implementation agreement with Westland Co-operative Dairy Company Ltd. for acquisition at NZ$ 588 million.
• Blue Diamond has entered into the sales and distribution agreement with Grupo Lala S.A.B. de C.V to sell Almond Breeze®, Blue Diamond’s almond-based beverage in Mexico.
• The Food Safety and Standards Authority of India (FSSAI) is planning to set directives on the labeling of gluten-free products in India. The regulatory body is also considering removal of the low gluten category where food products are processed to reduce the gluten content at the level of 20-100mg/kg.

Some of the key players operating in the free from food market are Groupe Danone, Abbott Laboratories Inc., NESTLE SA, Inner Mongolia Yili Industrial Group Co Ltd, Reckitt Benckiser Group Plc (RB), Coca-Cola Co, Blue Diamond Growers, Valio Oy, Kikkoman Corporation, Lactalis, Groupe, Monde Nissin Corp, Dr. Schär AG/SpA, General Mills Inc., Post Holdings Inc., Vitasoy International Holdings Ltd, and other key players.

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