The Europe baby drinks market for is fueled by the rising number of women in the region’s workforce, an increased number of product options, busy lifestyles of parents, and rising consciousness about children’s health, states a new market research report published by TMR.The report is titled “Baby Drinks Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021,” and is available on the company’s website for sale.The report states that the market will register a healthy 3.50% CAGR over the period from 2015 through 2021, marking a rise to a valuation of US$20.4 bn in 2021 from US$15.9 bn in 2014, if the prediction holds true.

So as to make the complex market data easy for comprehension and application, it has been broken down according to major segments and regional markets. The market has been examined on the basis of product type and country.

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On the basis of product type, the market has been segmented into infant formula and baby juice. The segment of baby juice has been further segmented into ready-to-drink baby juices and concentrated baby juices. Country-wise, the market has been analyzed for Germany, Spain, France, Sweden, Italy, U.K., and the Rest of Europe.

Of the key product types examined, the segment of baby juice has witnessed a significant rise in popularity in recent times owing to rising acceptance and rising awareness among parents about the variety of baby juices available in the market. Of the two major varieties of baby juices examined in the Europe baby drinks market, the segment of ready-to-drink juices held a larger share in the overall market. The fact that these juices do not require additional preparation time seems to have worked in this market segment’s immense popularity.

However, the overall segment of baby juices faces the challenge of a low penetration rate and a relatively weaker distribution chain as compared to other baby food products, limiting its overall popularity in the European market. Moreover, the high sugar content of baby juices is also a factor limiting its overall appeal among parents.

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Based on geography, the Europe baby drinks market was led by France in terms of revenue in 2014. Factors behind France’s leading position in the market were busy lifestyles of parents, an increased level of acceptance about baby drinks as a wholesome baby food option, and the favorable government policies. These factors are expected to continue favoring the increased adoption of baby drinks in France over the forecast period as well. Spain and the U.K. are also major stakeholders in the Europe baby drinks market, with the U.K. accounting for a major 16.30% in the overall European market 2014.

Some of the major vendors operating in the market profiled in the report are Mead Johnson Nutrition Company, H.J. Heinz Company, HiPP GmbH & Co. Vertrieb KG, Nestle S.A., and Danone.

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