Increase in health awareness and rising demand for convenience beverages to boost energy have prompted the growth of energy drinks on a global level. The sector is driven by increasing disposable income and rising health consciousness among the consumers. Additionally, to cope up with the hectic and dynamic life-style, consumers demand “on-the-go” beverages which impart instant energy to the body. Hence, with the growth of functional beverages market, the demand for energy drinks have surged.

Some of the key players profiled in the global energy drinks market: Red Bull GmbH.(Australia), Taisho Pharmaceutical Co Ltd. (Japan), PepsiCo. Inc (U.S.), Monster Beverages Corporation (U.S.), Rockstar, Inc. (U.S.), Lucozade (U.K), Coca-Cola Company (U.S.), Amway Corporation (U.S), Arizona Beverages (U.S.), and Living Essentials LLC (U.S.).

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The global energy drinks market is segmented into type, packaging, and distribution channel. By type, it is segmented into non-alcoholic and alcoholic. By packaging, it is segmented into cartons, bottles, cans, and others. Global energy drinks market has segmented by distribution channel, which comprises supermarkets, convenience store, vending, drug stores, sport nutrition chains, mass merchandiser, and others.

The Global Energy Drinks Market is segmented into North America, Europe, Asia-Pacific, and Rest of the World. Among all the regions, Europe is estimated to hold a significant market proportion in the year of 2018, and the trend is expected to continue throughout the forecast period of 2018-2023.

The growth of the energy drinks market is anticipated to be driven by various factors. Increasing health concerns, such as obesity and awareness of physical appearances among all consumer groups are driving the demand for energy drinks. Rising product promotion through conventional stores, specialty retailers, and supermarkets & hypermarkets is positively impacting the growth of the global energy drinks market. Numbers of health clubs and fitness centers have witnessed a gradual rise in recent years across the globe.

Browse the market data and information spread across 110 pages with 47 data tables and 12 figures of the report “Energy Drinks Market Research Report- Forecast to 2023” in-depth alongside table of content (TOC) at: https://www.marketresearchfuture.com/reports/energy-drinks-market-1916

Oct 2017 PepsiCo Inc. launched its brand named- energy drink Sting across organized retail outlets in India.

Aug 2017 PepsiCo-owned AMP Energy launched a line of USDA-certified organic energy drinks in the market.

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