The Cold Pressed Juice Market is estimated to be valued at US$ 799.2332 Bn in 2023 and is expected to exhibit a CAGR of 12. % over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Cold pressed juice involves applying pressure on fruits and vegetables to extract the juice without heating it above 49°C. This method helps retain nutrients, vitamins, minerals and antioxidants present in the fruits and vegetables since it does not involve any heat processing. Cold pressed juices offer various health benefits such as improved digestion, weight management and reduced risk of heart disease. Rising awareness about the nutritional value and health benefits of cold pressed juices is driving the growth of the market.

Market key trends:

One of the key trends witnessed in the cold pressed juice market is rising demand for plant-based and organic cold pressed juices. Consumers are increasingly preferring plant-based cold pressed juices over their animal-based counterparts owing to perceived health benefits. Cold pressed juices made from organic fruits also witness high demand as they are free from chemicals and pesticides. The organic cold pressed juice market is expected to grow at the fastest rate during the forecast period. The clean label trend has also increased formulation of cold pressed juices with no added sugar and preservatives.

Porter’s Analysis

Threat of new entrants: The Global Cold Pressed Juice Market Size has moderate threat of new entrants as it requires large capital investments and operational expertise. However, the growing market opportunities and unmet demands provide potential scope for new players.

Bargaining power of buyers: The bargaining power of buyers is high in this market as there are numerous established brands providing variety of choices to consumers. Buyers can easily switch between different brands based on price and quality.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as the raw materials required for cold pressed juices such as fruits and vegetables are agricultural produce and can be sourced from multiple suppliers.

Threat of new substitutes: The threat of substitutes is high as consumers have several alternatives available such as fresh fruit juices, juice blends, smoothies, soda, and packaged drinks.

Competitive rivalry: The competition in the market is high among established brands.

SWOT Analysis

Strength: Growing health consciousness and preference for healthier beverage options. Cold pressed juices are seen as natural and chemical-free offering several health benefits.
Weakness: High production costs compared to other beverages which leads to higher prices. Vulnerable to price fluctuations of raw materials.
Opportunity: Untapped regional markets especially in developing countries. Innovation in product offerings, flavors, and packaging to drive growth.
Threats: Stringent regulatory policies. Susceptibility to climate changes impacting raw material supplies.

Key Takeaways

The global Cold Pressed Juice Market is expected to witness high growth, exhibiting CAGR of 12% over the forecast period, due to increasing consumer awareness about nutritional benefits and natural ingredients in cold pressed juices.

The North America region currently dominates the global market and is expected to continue its dominance during the forecast period. This is attributed to growing health-conscious consumers, innovation, and product launches catering to changing tastes and preferences. The Asia Pacific region is expected to witness the fastest growth rate during the forecast period owing to rising economic prosperity, growing middle-class population and their increasing expenditure on healthy beverages.

Key players operating in the Cold Pressed Juice Market are PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior. The industry has witnessed significant mergers and acquisitions in recent years with leading companies expanding their presence through various strategic initiatives.

For More Insights, Read- https://www.newswirestats.com/cold-pressed-juice-market-forecast-outlook-trend-2023-2030/