Cheese Shreds Market – Key Insights

• The cheese shreds market registered a CAGR of 3.0% during the period 2013 to 2018. However, declining prices of cheese are likely to augur well for cheese shreds industry.
• The cheese shreds market is projected to exceed revenues worth US$ 4 billion in 2019.

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• North America is likely to remain the largest market for cheese shreds with revenues projected to surpass US$ 1.6 billion in 2019. Cheese shreds market players in the region are leveraging falling prices of milk in combination with higher stocks, which have reduced cost of various cheese variants.
• Asia Pacific excluding Japan (APEJ) will retain its position as the fastest-growing market for cheese shreds. Greater China continues to gain significance as an attractive market with surging demand for cheese shreds from bakeries and western style restaurants in the country.

What are the Factors Driving Demand for Cheese Shreds?

• Increasing consumption of pizza and ready-to-eat food products has resulted in extensive adoption of cheese shreds, owing to their ease of use as ingredients and toppings in these food products. Additionally, growing preference for shredded cheddar and mozzarella cheese among pizza providers will continue to underpin demand for cheese shreds to a significant extent.

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• Efforts of cheese producers to increase shelf-life of cheese shreds, along with growing adoption of cellulose to impart moisture-phobic property has resulted in high-quality cheese shreds offerings recently. This, coupled with growing adoption of potato starch and micro-crystalline cellulose in cheese shreds for longer shelf-life and flavor retention, will augur well for growth of the cheese shreds market.
• Growing preference for dairy-free products, combined with increase in lactose intolerant population, is fueling the demand for vegan cheese shreds. Novel vegan cheese is produced by culturing puree or milk from tree nuts with same bacteria used by dairy cheese producers in order to enhance the taste and texture.
• Cheese processors are increasingly focusing on improving product packaging to maintain freshness of cheese. Stand-up and resealable pouches made using plastic barrier shrink films are finding wide application in cheese shreds packaging to protect the product from moisture while maintaining its natural texture and flavor.

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• Evolving consumer preferences have led to increasing demand for low-fat cheese. This has translated into development of low-fat cheese shreds with focus on retaining their functional properties and flavor. Transglutaminase enzyme has emerged as the only commercial covalent cross-linking enzyme for producing low-fat mozzarella cheese improving physical properties, stretchability and meltability in low-fat cheese.

What are the Key Challenges in the Cheese Shreds Market?

• Growing number of product recalls owing to mold growth, and caking defect is one of the biggest challenges faced by the retailers and producers in the cheese shreds market. Mold formation in cheese shreds can lead to the growth of harmful bacteria such as brucella, listeria, e-coli, and salmonella.
• High-calorie count combined with high fat and sodium content in cheese, which results in various health issues. Meanwhile, various studies have found possibility of bacteria in cheese transferred from cows, which can affect human health.

Cheese Shreds Market – Competitive Landscape

• Masters Gallery Foods Inc. plans to build new packaging and distribution facility worth US$ 30 Mn in Oostburg. The new facility will support food service cheese offerings by the company and ensure growth in its private brand retail.
• Dairy Farmers of America while boosting its Borden cheese range has launched new whole-milk mozzarella string cheese, snack bar flavor available in extra sharp white cheddar and habanero cheddar cheese, and thick cut shreds which are available in Ultimate pizza blend, nacho blend, and mac & cheese blend in the US.
• Saputo Cheese USA Inc. has introduced new rubbed cheese wedges with four unique flavors including Harissa, Basil Pesto, Black Pepper, and Bourbonista.
• Granarolo SpA plans to participate in all the major international fairs in the agri-food sector in the Americas, Asia, and Europe. The company will exhibit full range of snacks and brands at various international fairs.

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