Competitive Landscape - Key Strategies and Developments

• Sensient Technologies Corporation acquired the natural color business of GlobeNatural, a Peru-based natural food and ingredient enterprise, in the year 2018. This acquisition was aimed at amelioration of product portfolio and manufacturing capabilities of the company.

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• DDW The Color House acquired KleurCraft™ portfolio of coloring foods from SVZ International, in the year 2015. This acquisition enabled the company to proliferate in the flourishing ingredient segment of coloring foods while strengthening the company’s offerings across multiple hues for customers.
• Chr. Hansen Holding A/S focused on expanding its natural color business in North America in the year 2018 by purchasing a manufacturing facility in Wisconsin. This expansion will enable the company to serve the evolving needs of US customers through their exclusive and distinguishable offerings.
• Archer Daniels Midland Company (ADM) announced proposed acquisition of Neovia, an international manufacturer of animal nutrition products, in the year 2018. This acquisition was an addition to the company’s integrated nutrition portfolio.

Apart from the forenamed, the anthocyanin market report also features other players operating in the global market space. The remaining players featured in the report on anthocyanin market include Symrise AG, Cayman Chemical Company, Extrasynthese, Organic Herb Inc., ROHA Dyechem Pvt. Ltd, Secna Group, and Vinayak Ingredients India Pvt Ltd.

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Anthocyanin Market Remains Fragmented, Wide-Spread Presence of Regional Players Amplifies Competition

The anthocyanin market remains a fragmented landscape and is characterized by wide-spread presence of regional players. The fragmented nature of anthocyanin market can be a consequence of multiple factors, with low entry barriers and sluggish rate of product innovation being two of the prominent ones. The tier 1 players hold around 15-25% of the market share and remain highly focused on business expansion.

Early recognition of the evolving industry trends and successful incorporation in line with the same remains a key strategy of tier-1 players to proliferate in this fragmented market space. Furthermore, the tier 1 players are also participating in strategic alliances to enhance their production capacities and reap sizeable profits.

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