The global Alcoholic Beverages Market is estimated to be valued at US$ 1,561.99 Bn in 2022 and is expected to exhibit a CAGR of 3.00% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
The global alcoholic beverages market comprises beer, wine and spirits. Beer is the most consumed alcoholic beverage worldwide and provides benefits such as relaxation and socialization. Beer contains antioxidant properties that help reduction of inflammation. Wine is produced by fermentation of grapes and provides health benefits such as lowering risk of heart disease if consumed in moderation. Spirits such as vodka, rum, whiskey and tequila are distilled beverages with high alcohol content by volume. They act as disinfectants and are commonly used for medical purposes. The alcoholic beverages industry generates huge revenues annually due to the preference of these beverages for celebration, social gathering and relaxation purposes.
Market key trends:
The growth of the global alcoholic beverages market is attributed to rising young-adult population and changing social attitudes. Young consumers are major drivers of growth for premium and craft alcoholic beverages. Furthermore, growing health-consciousness among consumers has benefited low- and no-alcohol beverages market. Product innovation and specialty beverages infused with natural ingredients are witnessing high demand. Manufacturers are focusing on vegan, organic, gluten-free and low-calorie product ranges. Introduction of flavored alcoholic beverages especially seltzers and hard teas have gained popularity. Rapid urbanization and improving economic conditions in developing regions provide growth opportunities in the global alcoholic beverages market during the forecast period.
Segment Analysis
The global alcoholic beverages market is dominated by the beer segment which holds around 35% of the total market share. Beer being affordable and readily available is the preferred alcoholic drink among consumers worldwide. Also, increasing socializing and partying trends have further propelled the sales of beer globally.
PEST Analysis
Political: Government regulations around alcohol consumption and production varies across countries. Some countries have imposed restrictions on advertising and marketing of alcoholic beverages.
Economic: The economic growth and rise in disposable incomes have positively impacted the alcoholic beverages industry. People are willing to spend more on premium and super-premium brands.
Social: Social drinking has become more common. Consumers prefer gathering with friends over drinks which has boosted the on-trade sales of alcoholic beverages.
Technological: Companies offering their products through online platforms and digital marketing initiatives have gained an edge. Use of smart technology and automation in production facilities have optimized operations.
Key Takeaways
The Global Alcoholic Beverages Market Demand is expected to witness high growth, exhibiting CAGR of 3.00% over the forecast period, due to increasing socializing trends and expanding middle-class population worldwide. The Asia Pacific region is expected to dominate the market owing to rising young population, improving economic conditions and changing social outlook in the region.
Key players operating in the alcoholic beverages market are Anheuser-Busch InBev SA/NV, Bacardi Limited, Beam Suntory Inc., Constellation Brands Inc., Diageo Plc, Heineken Holding NV, Molson Coors Brewing Co., Pernod Ricard SA, SABMiller Ltd., and Carlsberg group. Regional analysis - Asia Pacific is the fastest growing market for alcoholic beverages due to increasing young population, rising disposable incomes and changing social trends in countries like China, India and Japan.
Key players - Key players operating in the alcoholic beverages market are Anheuser-Busch InBev SA/NV, Bacardi Limited, Beam Suntory Inc., Constellation Brands Inc., Diageo Plc, Heineken Holding NV, Molson Coors Brewing Co., Pernod Ricard SA, SABMiller Ltd., and Carlsberg group.
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