The global sports software industry is heavily commercialized, which results into a significant growth of this market. Of late, there has been a remarkable rise in funding and investments for the advancement of sports infrastructure across the world. The rising number of sports events are bringing in heavy investments for technological developments from sports leagues, clubs, stadiums, and associations, which is projected to reflect positively on the uptake of sports software in the years to come, leading to a significant surge in the overall market.

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North America followed Europe in the sports software market. Asia Pacific is expected to grow at the fastest rate due to growing adoption and penetration of sports software in the region. Other regional markets for sports software are also projected to witness significant rise over the next few years, thanks to the increasing sports events across the world.

The sports industry has become very competitive and is widely commercialized. Thus, to survive in this environment, key players operating in this sector have adopted numerous pricing positioning with strategies which are enabled with technological advancement. Key players have a value based pricing positioning which enables end users to have a customized requirement which suits their requirement perfectly.

Further, globally, there has been a significant rise in large scale investments which are being made in sports infrastructure. Future sports events are likely to have stimulate IT investments from sports associations, stadiums, leagues and sports clubs. This is expected to drive the demand for sports software over the next few years. The governing body for sports in Brazil is expected to complete 12,265 projects for setting up infrastructure for sports in the country by 2017. The entire project is worth more than USD 800 billion. These infrastructures consists of integrated sports stadiums and sports complexes.

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Some of the key players operating in the sports software market include International Business Machines Corporation (New York, U.S.), Daktronics (South Dakota, U.S.), SAP SE (Germany), Blue Star Sports Limited (U.K.), Vista Equity Partners (Texas, U.S.), Edge Games, Inc. (California, U.S.), Sportlyzer, Sports Manager, F3M Information Systems and SportEasy SAS (France). Key players operating in the sports software market adopt various strategies to gain competitive advantage. Technological development is a key strategy adopted by players to stay ahead in the sports software market. The key players operating in the sports software market are a focusing a considerable amount of their revenue in research and development for developing new products and gain competitive advantage over its competitors.