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Fashion has always been an idealized image in our heads, crafted by designers to be something we all tend to desire. It always had different and strong effects on society, basically, making us what we are. We express ourselves through trends, and it is the easiest way for an individual to show people around him what kind of person he or she is without a need to speak. Interestingly, fashion often influences our image and perception of our character, becoming an instrument of massive effect instead of just an instrument of expression. Fashion is incorporated into media; basically, they cannot exist without each other, and together they become unstoppable. In this paper, we will try to answer the question: how and why exactly does fashion affect society, and to what consequences does it lead to?

Trends of Fashion

The problem with fashion in existing society is often an unrealistic image of what we are supposed to be, and it is done so professionally that we begin to aspire to live up to the expectations of some designer, just because it is “cool”. Media is involved in our lives every day, and fashion goes hand in hand with the media, so we are getting brainwashed on a daily basis. Fashion industry controls the levels of our self-worth, without trends, it would not really matter that your purse does not match your shoes, or that a dress does not really define your figure very well. Our mood is depended on those factors, they are small details, but everything is built on them. Obviously, it does not relate to everyone, but most women and some (though lately a lot more) men, are seriously concerned about what is “in fashion” this season. Now it is an interesting one: the creation of a new trend. There is a rule in fashion: “new is always better”. Yes, vintage clothes have a huge value, but they are not the products of mass manufacture, and very rarely they become trends that affect some ideas; however, they are fed to us as “something new”. Thus, whenever a new designer or brand appears on the horizon, they are presented to us with a lot of allure, and as something that we should definitely check out. Even if it is not very good, nobody cares; since it is new, go experience it in all its glory. All magazines write about it, celebrities get paid for wearing it out in the open so naturally that we start wanting to have it immediately. Nonetheless, most people forget to ask themselves if they really need it…

The sad reality is that we started evaluating people based on their taste in clothes, and whether or not he/she can correctly detect which one is Domenico Dolce, and not mix him up with Stefano Gabbana. We judge people from just looking at them, and it often creates a hostile environment in our society. It is difficult for teenagers to get accepted in groups, adults can be rejected in many different scenarios. Nobody is saying that fashion is bad, it can be beautiful and entertaining, but everything should be consumed in smart doses. When it starts affecting us as it already did, the society starts to mutate into its bad form.

Finally, why does fashion develop and act the way it does? The simple answer is money and power. Everything in our world is aimed at getting prosperity and everything has a financial core. People are ready to pay crazy amounts of money to be proud owners of some specific item of clothing. Designers know about it, and they use it. In addition, the taste of power, when one’s word or move is promptly noticed, is perceived and used as something very important, and sometimes vital.

Whatever we say or whatever we do, fashion will continue to dominate in our lives, as something bohemian. We will want to be a part of, will want to have it in our lives. Fashion can help to create a celebrity from no one, its powers are unlimited, and we simply have to learn how to perceive it correctly, and get entertained from watching it operate. Fashion should not be an important thing, but it should be what it was meant to be – a beautiful creation that we should simply enjoy observing.