The global Maternity Innerwear Market is expected to value USD 9.67 Billion in 2028 and to expand at a CAGR of 4.6% during the forecast period. Factors such as increasing purchasing power and availability and visibility of more westernized clothing, attire, and innerwear brands online and in physical stores and outlets, as well as celebrity endorsements of such products are driving growth of the global maternity innerwear market.

Steady revenue growth of the market is attributable market trends such as rising demand for comfortable and more convenient innerwear among women during pregnancy. The market witnesse intense competition and rivalry among players owing to larger number of domestic and international players. The major brands in the market are looking for more investments in research and development (R&D) for enhancing product offerings. These players are exclusively focusing on product designs, size, style, and fabric quality.

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Key Players:

Some prominent players in the global maternity innerwear market include H&M, Hotmilk Lingerie, Wacoal, Seraphine, Mamacouture, FirstCry, Fresh Venturz LLP, Triumph International, Adore Me, Inc, and CLOVIA.

Some key findings in the report:

• The offline segment is expected to remain dominant in terms of revenue contribution to the global maternity innerwear market going ahead, and the trend is expected to continue over the forecast period. This growth is attributable to availability of a wide variety of products through hypermarkets and departmental stores.
• The maternity briefs segment maintained a dominant revenue share the market in 2020 and register a rapid incline during the forecast period. Factors such as rising demand for more hygienic products during pregnancy and initial days after delivery need for more comfortable fits to wear are factors driving market growth.
• North American market is expected to maintain its dominance over other regional markets during the forecast period. This is attributed to high demand for consumers in developed countries such as Canada and the U.S.

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Market Segmentation:

Type Outlook (Revenue, USD Million, 2018–2028)

• Maternity/Nursing Bras
• Camisoles
• Shapewear
• Maternity Briefs

Distribution Channel Outlook (Revenue, USD Million, 2018–2028)

• Online
• Offline

Regional Outlook (Revenue, USD Billion; 2018–2028)

• North America
  • U.S
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • BENELUX
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of APAC
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA
• Latin America
  • Brazil
  • Rest of LATAM

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Objective of Studies:

• To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the global Maternity Innerwear market.
• To provide insights about factors affecting the market growth. To analyze the Maternity Innerwear market based on various factors- price analysis, supply chain analysis, Porte five force analysis etc.
• To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, Latin America and Rest of the World.
• To provide country level analysis of the market with respect to the current market size and future prospective.

Thank you for reading this article. You can also get chapter-wise sections or region-wise report coverage for North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

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