Global denim market is projected to garner USD 128,643.1 million during the forecast period (2018-2023). The global market is anticipated to experience 4.60% CAGR owing to the growing preference of denim apparel among the youth, asserts Market Research Future (MRFR). Denim is referred to as a rugged cotton twill textile or a fabric which is used to prepare products such as shirts, jeans, bags, jackets, and other accessories. Evolved from the demand of American gold-miners in order to withstand the work stress, has gained huge acceptance especially among the youth population. The first denim manufactured was in the year 1873 by Levi Strauss and Jacob Davis. Today denim is a fashionable and important item in every wardrobe and has become one of the most lucrative businesses across the globe.

Denim market has gained huge acceptance in the fashion industry across the globe. With youth becoming extremely fashion conscious, the spending on branded denims have increased. The increasing preference for denim apparel among the youth is one of the major drivers for the market growth. Also, the augmenting per capita income among the youth is supporting the market to a great extent. Denims are largely preferred due to its durability, comfortable nature, and low maintenance. They are available in formal as well as casual wear, and a wide variety of shades. Such factors have highly influenced the market growth during the assessment period. The growth of e-commerce and organized retail sector has further contributed to the growth of the market. With the growth of several retail chains such as specialty stores, supermarkets, and hypermarkets, the denim market is anticipated to flourish during the estimated period. Development of retail sectors is taking place in tier-2 and tier-3 cities besides major cities, which has further accelerated the reach of denim products. Additionally, with the growing number of shopping malls and availability of denim products through e-commerce have further increased the sales of the market across the globe.

Competitive Dashboard

The prominent players operating the global denim market are PVH Corp. (U.S.), Inditex (Spain), Hennes & Mauritz AB (Sweden), Levi Strauss & Co. (U.S.), VF Corporation (U.S.), American Eagle Outfitters, Inc. (U.S.), Gildan Activewear, Inc. (Canada), AG Adriano Goldschmied, Inc. (U.S.), Uniqlo Co. Ltd (Japan), Citizen of Humanity LLC (U.S.).

Segmental Analysis

The global denim market has been segmented on the basis of type, consumer group, distribution channel, and region.

By mode of type, the global denim market has been segmented into loose fit, slim fit, and others. 

By mode of consumer group, the global denim market has been segmented into male and female. 

By mode of distribution channel, the global denim market has been segmented into store-based and non-store-based.

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Regional Insights

Geographically, the denim market has been studied under four major regions, namely, Europe, Asia Pacific, North America, and Rest-of-the-World (RoW).

Among all the regions, North America is considered to be an attractive region among the manufacturers and demonstrate 4.37% CAGR over the review period to touch USD 44,060.3 million at the end of 2023. This can be credited to the expanding product portfolio of denim by the major manufacturers. Innovation in design and color is another factor considered to contribute to the market growth. Moreover, key manufacturers are focusing on promotional activities in order to create awareness among the consumers regarding new product launch. Such factors are likely to influence the market growth to a great extent in this region.