Until a few years ago, the concept of Black Friday was completely unknown in Australia. But every time it acquires more relevance, not only in the big companies but also for all types of SMEs, E-commerce, and companies of diverse sectors that see on this day an ideal opportunity to generate business and increase sales.

Black Friday or Black Friday, has become the official day to kick off Christmas shopping, most users and consumers take advantage of the aggressive discounts offered on this occasion in order to save maximum on their shopping.

If you still don't know how to take advantage of this date to get the most out of your business, what we tell you below will be useful.

Black Friday increasingly important

If you still have doubts about why your business should take into account Black Friday, we have consulted Google Trends, the tool that measures Google's search trend, where you can see the evolution of the search volume of the term “Black Friday” in Australia, from 2014 to the present.

It should be noted, apart from the fact that it is a clear seasonal term, that the curve begins to grow this month so it is the time when your business should be prepared for this occasion. Now you can check here for more details of Black Friday deals.

What is Black Friday and when is it celebrated?

The Black Friday of 2019 will be next Friday, November 29.

This party, which encourages mass purchase, has its origin in the United States, where since the 1960s a great increase in sales volume began to be noticed on the day after Thanksgiving.

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Why is it called Black Friday?

Although it sounds somewhat negative, the meaning of the day is enormously positive. The origin of the name is purely economic. As they say, this day was renamed Black Friday because business accounts went from red to black, that is, from being in red numbers and with few sales, to increase their numbers.

History of Black Friday in Australia

Until a few years ago, this trade party did not exist in Australia, you had not even heard of it. It was specifically in 2012 when Black Friday made its appearance since just that year the possibility of extending the sales period by merchants was approved, which before 2012 was limited.

The first year, Black Friday had little reception, it was limited to leave a mark in some online stores that launched specific promotions for that day. Gradually, major brands such as Amazon, El Corte Ingles, Media Market, etc. have joined the party. And, today, it reaches all levels and sectors.

Currently, we can see offers related to Black Friday from any eCommerce to companies in the automobile sector.

Facts about Black Friday in Australia

As you know, Black Friday is no longer just a matter of department stores and famous electronic stores. A large number of small and medium-sized companies in Australia expect to increase their sales thanks to 'Black Friday' and, according to data offered by eBay, 41.5% of SMEs that sell online will participate in Black Friday.

The relevance that Black Friday is gaining among Spanish businesses is increasingly evident.

The last edition of Black Friday in Australia invoiced 1,560 million, in online purchases. The average expenditure in 2018 was € 256 per consumer, showing growth compared to other years. In 2017, the average expenditure was € 233 and in 2016 € 220 as shown by the statist data.

This growth causes many benefits such as improving conversion rates and increasing customers among others, making it an unavoidable appointment for any retailer.

Digital Marketing ideas to get the most out of Black Friday

Under our experience in eCommerce management and Digital Marketing, we bring you some tips that will be useful to take advantage of Black Friday, either to generate leads or directly increase sales.

1º Plan in advance the actions to be carried out. We advise you to plan your actions between 3/4 weeks before the date. A good idea would be to write on a calendar, the actions to be taken each week.

2º Define your sales objective for that day and the public to whom your Marketing actions are directed. (If you have doubts, you can read: How to make your Digital Marketing plan in just 7 steps)

3rd Details the actions to be carried out and the deadlines. As we have said in the first point, the organization of the actions to be carried out every week is fundamental.

For example:

Week 1: Define promotions/objectives to be achieved

Week 2: Disseminate content (social networks, first sending via newsletter)

Week 3: 2nd sending newsletter + payment campaigns (Facebook Ads ...)

After the date: do satisfaction survey, make new offers available to the client (actions to build loyalty)

It should be noted that, in most companies and businesses, Black Friday is not limited only to the 4th Friday of November, but this party is usually extended at least throughout the weekend, although there are many cases in which They carry out weekly and even monthly campaigns.