Going For Your Dream Vs "Covering Your Behind"

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Without a doubt there is a huge gap between dreaming 30x30 Total Transformation Review about success and actually achieving it. What holds back so many small business owners and entrepreneurs? There are certainly many factors but one of the main culprits is business development.

Put simply, many new business owners, especially those in services businesses, greatly underestimate how difficult it is to attract consistent streams of new clients. This comes as a surprise to many entrepreneurs, especially when their business model only requires that they add two or three new clients each year. Intellectually we think to ourselves that this can't possible be all that difficult.

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