According to the new market research report "Portable Generator Market by Fuel Type (Gasoline, Diesel, Gas), Application (Emergency, Continuous), Power Rating (<5 kW, 5–10 kW, > 10 kW), End-User (Residential, Commercial, Industrial), and Region - Global Forecast to 2022", the global portable generator market is projected to grow at a CAGR of 3.66% from 2017 to 2022. The global portable generator market is estimated to reach USD 1.91 billion, which is projected to reach USD 2.28 billion by 2022. The North American market is estimated to be the largest for portable generators, followed by Asia Pacific in 2017. This trend is expected to continue till 2022. The growth of the portable generator market is driven by the increase in demand for uninterrupted and reliable power supply.

The portable generator market is dominated by a few major players that have a wide regional presence and are established brand names. Honda (Japan), Briggs & Stratton (US), Kohler (US), Generac (US), and Yamaha (Japan) are the leading players in the portable generator market.

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Major strategies adopted by the players include new product launches and expansions and investments. New product launches was the most commonly adopted strategy from 2014 to February 2017. The key integrated portable generator players include Honda (Japan) and Briggs & Stratton (US). 

Honda, as it is popularly known, is a Japanese conglomerate and manufactures automobiles, engines, power equipment, aircraft, robots, and motorcycles. The company has a global presence and operates in four segments, namely, the motorcycle business, the automobile business, power products and other businesses, and the financial services business. The power products and others segment consist of general purpose engines, generators, tillers, lawnmowers, snow throwers, and others. The company mainly focuses on new product launches as its key strategy. In 2017, the company launched the new EM10000 generator which delivers 9,000W/240 AC suitable for worksites and farms. The new generator has features such as liquid crystal screen, hour meter, output voltmeter, battery voltmeter, and error coding.

Target Audience:

• Portable generator manufacturing companies
• Manufacturers associations
• Petrol and diesel engine manufacturers
• Suppliers of parts and components for engines and generators
• Institutional investors
• Government and research organizations

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Briggs & Stratton is one of the largest manufacturers and engine designers of outdoor power equipment. The company operates in two segments, namely, engines and products. The product segment of the company provides portable and standby generators, pressure washers, lawn and garden power equipment, turf care products, and many more. The company manufactures gasoline engines for power products such as lawn mowers, snow blowers, pressure washers, portable gasoline generators, and construction equipment. New product launches is one of the common strategies adopted by the company. For instance, in January 2017, Briggs and Stratton launched Bluetooth enabled portable generators. The company offers 8,000 Watt Elite series portable generators with StatStation for monitoring the comfort of offices and homes.