Why is keyword research important?

Education and Training


 Keyword research is generally considered to be the foundation of an SEO campaign. While
keyword research certainly isn’t the only approach to improving rankings, it’s fundamentally
important. SEO campaigns use keyword research to determine what competitors are ranking for
and which words or long-tail phrases should be targeted for on-site optimization. Without
keyword research, it’s difficult to know what your target audience is searching for and how to
optimize your site accordingly.

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