In what segments you can categorize digital marketing?

•    Ans. Are you a fresher and preparing marketing interview questions and answers for freshers, then start scratching from the basics. Digital marketing – the term can be easily categorized into two segments. Namely inbound marketing and outbound marketing.

•    Inbound marketing refers to the technique whereby one can take up the assistance of social media, webinars, e-books, newsletters as well as the increase in the number of clicks on the links i.e. PPC.

•    This helps a customer to learn regarding the company and all the products offered by it.

•    Outbound Marketing is a marketing aspect that deals with reaching out to the potential buyers through the digital platforms, calls, email and placing advertisements.
https://ioded.com/